Lapierre Besancon Logo PNG
Lapierre Besançon Logo is a story of craftsmanship, precision, and passion for movement. From a small shop where each model was carefully selected, the company has grown into a well-known center for bicycle connoisseurs, where the spirit of speed, roads, and freedom has always reigned.
Lapierre Besancon: Brand overview
Lapierre Besançon is a bicycle specialist shop located in Besançon, France, and is closely tied to the growth of the renowned French bicycle manufacturer Lapierre. Founded in 1946 by Gaston Lapierre in Dijon, the business quickly gained popularity for its quality bicycles, especially during the post-war demand. After Gaston’s passing, his son, Jackie, took the lead, significantly expanding production capacity and brand visibility through a modernized facility and a new showroom. Seeing potential in mountain biking, Lapierre became a pioneer in Europe’s MTB scene, achieving numerous race victories. Gilles Lapierre, the founder’s grandson, later became director, partnering with the Dutch Accell Group to drive innovation and expansion. The company made strides in road cycling through sponsorship of the SCOD team, eventually establishing the successful Lapierre Team. Lapierre introduced breakthrough technologies like the X-Control and OST rear suspension systems, enhancing performance in models like the Zesty and Spicy. Their lightweight X-Lite-I carbon frame further elevated their road bike lineup. A partnership with Cycles Brun led to the opening of the Besançon Pro Shop at the former Vélos de Chailluz site, offering an extensive selection and professional bike fitting services. It became an integral part of the company’s branded stores, serving cyclists throughout the Franche-Comté area.
Meaning and History
What is Lapierre Besançon?
It is one of the leading bicycle manufacturers whose models are designed for urban riding, extreme riding, and professional racing. The company started as a small family business and now produces equipment that meets the highest requirements. A well-thought-out design, reliability, and stylish design distinguish bicycles. Specialists pay attention to every detail, using modern technologies and the experience of professional racers, making the products in demand among amateurs and athletes.
2021 – today
Lapierre is a brand from the French city of Besançon with a rich history connected to bicycle production. The company started operating in 1946 and gradually earned the trust of cycling enthusiasts.
In the brand’s logo, the main element is a black hexagon. Inside it are two letters “L” and “P” styled in an unusual, inclined, and dynamic form. The letters intertwine, forming a single, unified symbol that appears as a recognizable logo for the company.
Below the symbol is the text “LAPIERRE,” in a large, bold, uppercase sans-serif font. The inscription is uniform and balanced, with letters of equal width and height, enhancing the visual solidity of the entire emblem.
Underneath is the inscription “Besançon,” the French city where the Lapierre brand originated. This text uses a softer, rounded typeface with lowercase letters and classical shapes, adding another connection to the company’s history and French roots. The letter “ç” includes a hook, emphasizing the brand’s French origin.
Only two colors, black and white, are used, creating a sharp and clear contrast. This kind of minimalism is chosen when the emphasis is placed on the technicality and functionality of products.
