Lapierre Besancon Logo PNG
Lapierre Besançon Logo is a story of craftsmanship, precision, and passion for movement. From a small shop where each model was carefully selected, the company has grown into a well-known center for bicycle connoisseurs, where the spirit of speed, roads, and freedom has always reigned.
Lapierre Besançon is part of the Cycles Lapierre retail network, founded by Gaston Lapierre in Dijon in 1946. The family business first produced bicycles and mopeds, then concentrated on bicycles. Jacky Lapierre took control in 1960, and a larger factory opened in southern Dijon in 1972, moving production beyond the scale of a small workshop.
Lapierre entered mountain biking during the 1980s and began supporting racing teams in 1988. Accell Group bought 33% of the company in 1993 and completed the acquisition in 1996, while Gilles Lapierre remained involved in management. The X-Control full-suspension bike appeared in 2001 with the patented FPS system, and Jérôme Chiotti won the French cross-country championship on it that year. Later ranges included Zesty, Spicy, and Overvolt.
Road racing became another major field. Lapierre supplied Française des Jeux from 2002, later known as Groupama-FDJ, and worked with riders including Bradley McGee and Nicolas Vogondy. The partnership ended in 2023. Distribution reached Britain in 2007 and Canada from the 2010 model year. Lapierre also worked with JCDecaux and Accell on bicycles for Vélib’ in Paris and Vélo’v in Lyon.
Lapierre developed the Besançon store with Cycles Brun on the former Vélos de Chailluz site. It sells and services bicycles for customers in Franche-Comté. In 2025, Lapierre returned to top-level road racing through a four-year agreement with Picnic PostNL covering its men’s, women’s, and development teams.
Meaning and History
What is Lapierre Besançon?
It is one of the leading bicycle manufacturers whose models are designed for urban riding, extreme riding, and professional racing. The company started as a small family business and now produces equipment that meets the highest requirements. Well-thought-out design, reliability, and style distinguish bicycles. Specialists pay attention to every detail, using modern technologies and the experience of professional racers to make products in demand among amateurs and athletes.
2021 – today
Lapierre is a brand from the French city of Besançon with a rich history connected to bicycle production. The company started operating in 1946 and gradually earned the trust of cycling enthusiasts.
In the brand’s logo, the main element is a black hexagon. Inside it are two letters, “L” and “P,” styled in an unusual, inclined, and dynamic form. The letters intertwine, forming a single, unified symbol that appears as a recognizable company logo.
Below the symbol is the text “LAPIERRE,” in a large, bold, uppercase sans-serif font. The inscription is uniform and balanced, with letters of equal width and height, enhancing the visual solidity of the entire emblem.
Underneath is the inscription “Besançon,” the French city where the Lapierre brand originated. This text uses a softer, rounded typeface with lowercase letters and classical shapes, adding another connection to the company’s history and French roots. The letter “ç” includes a hook, emphasizing the brand’s French origin.
Only two colors, black and white, are used, creating a sharp and clear contrast. This kind of minimalism is chosen when the emphasis is placed on the technicality and functionality of products.
