Lattice Logo

Lattice LogoLattice Logo PNG

The Lattice logo creates a space for workplace growth and interaction. Inspired by his experience managing teams, the founder developed a platform that helps track performance, maintain employee motivation, and combine analytics, convenience, and a focus on personal goals.

Lattice: Brand overview

Jack Altman, former Chief Product Officer at Teespring, founded Close.io in 2013, which marked the beginning of Lattice’s journey. Altman’s experience leading teams and awareness of the need for improved tools for performance management and employee development inspired the company’s creation.

In 2015, the company rebranded as Lattice and received $2.8 million in seed funding from Thrive Capital and other investors. This allowed for the developing of the first version of its employee performance management platform. During this period, the team focused on building tools for goal-setting, tracking, and facilitating regular one-on-one meetings between managers and employees.

A key milestone was achieved in 2016 with the launch of its first performance management software, featuring tools for goal-setting and regular performance evaluations. That same year, the platform secured an additional $6.4 million in Series A funding from Khosla Ventures and Thrive Capital.

2017, the company further enhanced its platform by adding features for continuous employee recognition and feedback. The organization also began forming partnerships by integrating with popular HR and collaboration tools.

In 2018, the firm introduced new products, including an analytics platform for HR professionals and tools for conducting employee engagement surveys. With $15 million raised in Series B funding, the firm expanded its team and accelerated product development.

The “Grow” feature launched in 2019, supporting succession planning and employee career development. That same year, Tiger Global Management led a $25 million Series C funding round, enabling further team expansion and product investment.

In 2020, the business raised $45 million in Series D funding, bringing total funding to $96.4 million, marking an important milestone. The platform was enhanced with analytics tools and new support for managing remote teams.

In 2021, $60 million in Series E funding was raised, valuing the company at over $1 billion and establishing it as a unicorn. The “Compensation” feature was launched, helping businesses manage salary and benefits reviews based on performance data.

The platform saw further development in 2022 with tools for talent management and leadership development. A $175 million Series F funding round from Tiger Global, Elad Gil, and Thrive Capital increased its valuation to over $3 billion. These funds supported new product lines and expansion of global presence. The company significantly grew its customer base during this period, attracting large enterprises and rapidly growing tech firms. It also expanded internationally by opening European offices and scaling its development team to increase global reach.

Meaning and History

Lattice Logo History

What is Lattice?

This platform helps companies manage their workforce and improve interactions between employees and managers. It enables goal setting, feedback sharing, engagement surveys, and employee development planning, simplifying communication and helping build workflows focused on growth and success. The platform also provides analytics that helps organizations understand what is needed to improve performance and maintain a positive corporate atmosphere.

2015 – today

Lattice Logo

The Lattice logo looks modern and energetic, reflecting the company’s desire to innovate and support teamwork. It harmoniously combines the symbol and the text to create an unforgettable image.

The graphic symbol is represented by interweaving three multicolored lines forming a grid or grid. The lines are curved in the shape of a checkmark and are colored green, yellow, and coral. Bright shades add lightness and friendliness. Their combination symbolizes diversity, energy, and interaction. The interweaving of lines conveys the idea of connection and teamwork, emphasizing the importance of cooperation to achieve goals.

The text part is made in a font reminiscent of Radikal or FF Mark Paneuropean, with minor improvements. The letters are distinguished by smooth lines, rounded shapes, and proportionality, making the text attractive. Black adds seriousness and stability, balancing the brightness of the graphic symbol. Changes in the font make it unique and emphasize the brand’s personality.

The company’s name conveys its mission: to create strong ties within teams and streamline processes to achieve results. The graphic interweaving of lines reinforces this idea.

The logo conveys the company’s core values: the desire for innovation, collaboration, and strengthening team bonds.