Life Story Moments Logo PNG
The Life Story Moments logo captures the essence of products that turn disorder into harmony, combining aesthetics with practicality. The company creates comfortable, functional, and durable home accessories.
Life Story grew out of Bram Industries Ltd., a family-owned plastics producer founded in Sderot, Israel, in 1981. The company began with injection-molded packaging for cheese, meat, salads, and dairy products, then expanded its technology and entered the Tel Aviv Stock Exchange. Production remained centered in Sderot, while the workforce stayed below 200 employees.
Bram later introduced Life Story as a consumer brand for cookware, food-storage containers, and kitchen products. The line reached the United States and Europe through Walmart, Target, TJ Maxx, Amazon, Bed Bath & Beyond, HomeGoods, Home Depot, The Container Store, Tesco, Carrefour, and GiFi. It also sold products in Panama and Mexico. Bram compared its market position with Rubbermaid, a far larger rival supplying many of the same retailers.
In 2016, Bram opened a $3 million factory and distribution center in Savannah, Georgia, alongside existing production in Israel and France. The new site shortened delivery routes, lowered shipping costs, and supported wider sales across the US market. In the same year, Fast Company included Bram among ten innovative Israeli companies.
In 2020, Bram formed Sp-Bramli with Spain’s Sp-Berner Plastic Group to expand Life Story across Northern and Central Europe. Manufacturing began at Sp-Berner’s Valencia plant using injection molding, robotics, and IML decoration. A 30,000-square-meter warehouse in France supported regional storage, order handling, and distribution.
Meaning and History
What is Life Story Moments?
These practical and stylish home solutions help put things in order and create comfort. The company develops convenient storage systems, making space organization a pleasant experience. Designers carefully consider each product so that it serves a function and brings pleasure to everyday life. The use of modern production technologies ensures the strength and reliability of products.
2000s – today
The Life Story Moments logo is a play on shapes and subtle hints. It features unusual squares positioned to the left of the text. These are three nested figures: a large red square with rounded corners inside a white square, followed by a smaller red one. The result resembles an app icon on a smartphone or a folder on a computer, something convenient for storing and organizing important life moments.
The brand name is written to the right in a simple and soft font. The brand uses a calm, dark gray color, which appears relaxed and cozy. The letters are rounded, smooth, and friendly. Below is a small inscription, “Store Your Moments,” in a neat, simple font. The phrase hints at the company’s various storage systems designed using injection-molded plastic.
The brand was created to make home storage both convenient and aesthetically pleasing. They design and manufacture containers and accessories that help people keep their belongings organized and visually appealing. That’s why the symbol on the left resembles a file storage icon or a container, evoking a sense of order and organization. The red color of the symbol creates a strong contrast, making the brand stand out among competitors in this industry while adding warmth and emotion.
The logo conveys a clear message: you can keep your life’s moments organized and beautiful without sacrificing style or emotion.
