The Mirror logo reflects the freedom of expression and control over your content. It symbolizes transparency, the author’s voice, and independence. The platform brings writers and journalists together, offering convenient publishing tools, allowing for interaction with their audience, and protecting their copyrights. The author manages the materials himself, and the emblem has become a sign of a place where creativity finds its audience without restrictions.
Mirror: Brand overview
Mirror was launched in 2020 as a blockchain-powered Web3 platform designed to help content creators publish and uniquely monetize their work. At first, Mirror used an innovative “write race” system, where new authors were chosen weekly by community vote, creating excitement and exclusivity. This method successfully balanced early user growth. Soon after, investors like Union Square Ventures supported Mirror’s vision, enabling it to introduce tools such as blockchain-based crowdfunding and revenue-sharing features like Splits. Eventually, Mirror opened its doors fully, removing the exclusive access model and attracting many more creators. Users can now integrate cryptocurrency wallets and publish articles as NFTs, providing new ways for them to engage with their audiences. Throughout its growth, Mirror continually improved the experience for creators, introducing new monetization options and encouraging collaboration. Leveraging the power of Web3, Mirror evolved into a decentralized publishing platform where creators have better control and more opportunities to succeed.
Meaning and History
What is Mirror?
This is a decentralized platform for authors and content creators that allows them to publish materials and earn money from them. Web3 technologies enable users to raise funding, issue digital assets, and interact directly with their audience, without intermediaries. The service monetizes its content through crowdfunding and NFTs, allowing it to receive support directly from subscribers. The community of authors has a voting system that helps to select new members, ensuring a high level of published materials.
2020 – today
The Mirror logo looks neat and digital. It consists of two parts – a simple blue circle on the left, with a symbol inside that resembles an arched window or a mirror with a rounded top section. The shape is neat and reminiscent of a mobile app or platform icon.
The color scheme is very simple: the circle is bright blue, and inside it is a lighter shape with a slight gradient and highlights, creating a reflection effect.
Next to the icon, on the right, is the company name – “Mirror.” The font is clear, even, sans-serif, strict, and easy to perceive. The font style is typical for IT companies that create user-friendly interfaces and services based on modern technologies.
The Mirror brand is associated with cryptocurrencies and blockchain technology. The company was founded as a platform where users write and publish texts and interact via Ethereum wallets. They publish their articles as NFTs and sell or exchange them. Essentially, Mirror combines written content, financial instruments, and blockchain technologies. The shape of the symbol (a mirror or a window) hints at the platform’s main purpose: reflecting authors’ ideas, transmitting content to others, and creating unique digital assets that people own or trade.
The color palette is cool: shades of blue and light blue for the mirror symbol logically correspond with the digital sphere, internet, and IT themes. The white outline and highlights on the emblem enhance the impression of a glass surface. The entire design aligns with the theme of blockchain products: minimalistic, technological, and clear.