Ola Cabs Logo

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Ola Cabs: Brand overview

Ola Cabs, based in Bangalore, Karnataka, India, was founded on December 3, 2010, by Bhavish Aggarwal and Ankit Bhati. Ola was initially conceived as a service connecting cab drivers with potential passengers and offered users a variety of transportation options. Over time, the brand diversified into financial services and cloud kitchens.

2015 was a year of acquisitions for Ola. In March, the company acquired TaxiForSure, a Bangalore-based cab service, for about ₹12.37 billion (US$150 million). By November, Ola acquired Geotagg, a company specializing in trip-planning apps, although the deal terms have not yet been disclosed. To meet its customers’ diverse needs, Ola introduced service categories such as Ola Auto, Ola Micro, and Ola Prime.

By 2018, Ola’s operations extended beyond India. The company entered the Australian market in January and New Zealand in September. By March 2019, Ola had announced its presence in the UK. Despite obstacles, especially from dominant players like Uber, Ola continues to hold its ground, especially on its home turf – India.

Meaning and History

Ola Cabs Logo History