Palace Logo PNG
The Palace logo conveys dynamism and constant movement. The brand’s creators aimed to convey a clear direction in their identity, highlighting the company’s freshness and energy. With its unique identity, this young yet already successful brand has vividly showcased its excellence and distinctiveness.
Palace began in London in 2009, when professional skateboarder Levon Emilio Platt-Sampson, known as Lev Tanju, launched a small clothing and skateboard brand. He named it after a worn-down South London house where he and his friends skated and jokingly called it “Palace.” Early products were simple boards and T-shirts, with Tanju handling design, production, and sales himself.
The brand gained attention inside the London skate scene, then reached a wider audience in 2011 with the video “Palace Skateboards: Gangbanging at Ground Zero.” In 2012, photographer Alasdair McLellan began shooting its lookbooks and campaigns, giving Palace a sharper link between British street culture, skateboarding, and fashion. In 2013, its Reebok Classics collaboration brought the label wider international visibility.
In 2014, Palace opened its first physical store in London and expanded beyond boards and T-shirts into outerwear, accessories, and footwear. In 2015, it presented its first full clothing collection during Paris Fashion Week. A 2016 partnership with Adidas helped push the brand further outside the skate market. In 2017, Palace opened its first store outside the United Kingdom, in New York.
The brand continued to use collaborations to drive growth. It worked with Ralph Lauren in 2018, launched its online store in Japan and a Los Angeles shop in 2019, and partnered with Salomon and Moschino in 2020. In 2021, Palace added furniture and home decor. In 2022, it released projects with Gucci and Mercedes-AMG, while continuing to expand retail and online operations into 2023.
Meaning and History
The company initially focused solely on skateboards but soon expanded to include specialized clothing for its audience. Notably, no large-scale collection has ever been released throughout the company’s history. The brand has always positioned itself as an innovator, producing exclusive and top-tier products in its segment. Despite its outward simplicity, the emblem holds significant advantages. This restraint reflects the brand’s philosophy, emphasizing each product’s uniqueness.
The logo’s simplicity highlights the products’ distinctiveness, paralleling the comfort the company’s items provide. The signature mark, applied to clothing and equipment, symbolizes high quality and announces the brand’s flawless craftsmanship.
By limiting the identity to a few colors, the designers emphasized the logo’s refined simplicity and the brand’s originality. The restrained yet carefully considered color palette created a harmonious, memorable image that reflects the company’s philosophy. This approach distinguished the products from competitors, communicated the brand’s core values, and maintained its identity and recognizability. This minimalist approach effectively demonstrated the brand’s essence, making it more understandable and appealing to a broader audience.
What is Palace?
This British streetwear brand has secured an important place in the fashion industry through bold design and its connection to skateboarding. The brand offers a wide range of clothing and accessories that blend contemporary street culture with a nostalgic nod to 1990s style. Its products feature bold graphics, witty slogans, and unexpected collaborations with luxury fashion houses and sports brands. Limited releases of clothing and accessories often sell out instantly, making each collection a highly anticipated event. A highlight of the brand’s marketing is its unconventional ad campaigns, which emphasize humor and unique style. Beyond clothing, the brand also offers skateboards, accessories, and home goods, all featuring its distinctive design. With flagship stores in major cities worldwide and a strong online presence, the company has built a loyal international audience that appreciates the mix of street fashion, British humor, and skate culture.
2009 – today
The Palace logo, created in 2009, has become an iconic streetwear symbol because of its simple yet profound concept. Its concise black-and-white palette, lack of unnecessary detail, and recognizable figure make it both striking and symbolic. The visual mark is shaped like a Penrose triangle, a geometric figure that appears impossible, giving the symbol a sense of mystery and uniqueness. This element, also known as the “impossible triangle,” became the foundation of the brand’s visual identity, perfectly reflecting dynamism and constant evolution.
A key aspect of the emblem is its multilayered nature. At first glance, it seems simple and minimalist, but it carries deep ideas about movement, infinite cycles, and development. Each side of the triangle features the repeating brand name “Palace,” creating a rotating effect that enhances the sense of an ongoing process. This technique draws attention to the brand’s name and highlights its philosophy of constant growth and forward movement.
Fergus Purcell, the designer behind this signature mark, used simple lines and geometric shapes to express the brand’s core values. The triangle’s curved edges and unusual perspective create a three-dimensional effect, making the logo visually dynamic despite its two-dimensional nature. This blend of simplicity and visual complexity helps establish the brand’s unique image.
The black-and-white color scheme emphasizes the emblem’s seriousness and versatility. Black represents strength, resilience, and confidence, while the white background allows the design to “breathe,” adding elegance and simplicity. The scheme also ensures the logo’s adaptability, making it suitable for a range of products and surfaces.
Symbolically, the Penrose triangle represents life’s cyclical nature and constant forward motion, reflecting the brand’s philosophy. The brand’s name, placed around the triangle’s perimeter, reinforces the association with continuity and determination. This conveys the company’s commitment to growth, innovation, and high quality.
The Palace emblem has become a recognizable symbol, representing an entire movement in streetwear culture, where every visual decision reflects the aesthetics and philosophy of motion, growth, and endless dynamism.