Palace Logo PNG
The Palace logo is associated with dynamism and constant movement. The brand’s creators aimed to convey a clear direction in their identity, highlighting the company’s freshness and energy. Through its unique identity, this young but already successful brand has vividly showcased its excellence and uniqueness.
Palace began in London in 2009, when professional skateboarder Levon Emilio Platt-Sampson, known as Lev Tanju, launched a small clothing and skateboard brand. The name came from a worn-down South London house where he and his friends skated and jokingly called the place “Palace.” Early products were simple boards and T-shirts, with Tanju handling design, production, and sales himself.
The brand gained attention inside the London skate scene, then reached a wider audience in 2011 with the video “Palace Skateboards: Gangbanging at Ground Zero.” In 2012, photographer Alasdair McLellan began shooting its lookbooks and campaigns, giving Palace a sharper link between British street culture, skateboarding, and fashion. In 2013, its Reebok Classics collaboration brought the label wider international visibility.
In 2014, Palace opened its first physical store in London and expanded beyond boards and T-shirts into outerwear, accessories, and footwear. In 2015, it presented its first full clothing collection during Paris Fashion Week. A 2016 partnership with Adidas helped push the brand further outside the skate market. In 2017, Palace opened its first store outside the United Kingdom, in New York.
The brand continued to use collaborations as a growth tool. It worked with Ralph Lauren in 2018, launched its online store in Japan and a Los Angeles shop in 2019, and partnered with Salomon and Moschino in 2020. In 2021, Palace added furniture and home decor. In 2022, it released projects with Gucci and Mercedes-AMG, while continuing to expand retail and online operations into 2023.
Meaning and History
The company initially focused solely on producing skateboards but soon expanded its offerings to include specialized clothing for its audience. Notably, no large-scale collection has ever been released throughout the company’s history. The brand has always positioned itself as an innovator, producing exclusive and top-tier products in its segment. Despite its outward simplicity, the emblem holds significant advantages. This restraint reflects the brand’s philosophy, emphasizing the uniqueness of each product.
The logo’s simplicity highlights the products’ distinctiveness, paralleling the comfort the company’s items provide. The signature mark, applied to clothing and equipment, symbolizes high quality and announces the brand’s flawless craftsmanship.
By incorporating just a few colors into the identity, the designers could focus on the logo’s refined simplicity and emphasize the brand’s originality. The restrained yet carefully thought-out color palette helped create a harmonious, memorable image that perfectly reflects the company’s philosophy. This approach distinguished the products from competitors, communicated the brand’s core values, and maintained its identity and recognizability. This minimalist approach effectively demonstrated the brand’s essence, making it more understandable and appealing to a broader audience.
What is Palace?
This British streetwear brand has secured an important place in the fashion industry due to its bold design and connection to skateboarding. The brand offers a wide range of clothing and accessories that blend contemporary street culture with a nostalgic nod to 1990s style. Its products are known for bold graphic elements, witty slogans, and unexpected collaborations with luxury fashion houses and sports brands. Limited releases of clothing and accessories often sell out instantly, making each collection a highly anticipated event. A highlight of the brand’s marketing is its unconventional ad campaigns, which emphasize humor and unique style. In addition to clothing, the brand also offers skateboards, accessories, and home goods, all featuring its distinctive design. With flagship stores in major cities worldwide and a strong online presence, the company has built a loyal international audience that appreciates the mix of street fashion, British humor, and skate culture.
2009 – today
The Palace logo, created in 2009, has become one of the iconic symbols in streetwear due to its simple yet profound concept. A concise black-and-white palette, a lack of unnecessary details, and a recognizable figure made it both striking and symbolic. The visual mark is shaped like a Penrose triangle, a geometric figure that appears impossible, giving the symbol a sense of mystery and uniqueness. This element, also known as the “impossible triangle,” became the foundation of the brand’s visual identity, perfectly reflecting dynamism and constant evolution.
A key aspect of the emblem is its multilayered nature. At first glance, it seems simple and minimalist, but it carries deep ideas about movement, infinite cycles, and development. Each side of the triangle features the repeating brand name “Palace,” creating a rotating effect that enhances the sense of an ongoing process. This technique draws attention to the brand’s name and highlights its philosophy of constant growth and forward movement.
Fergus Purcell, the designer behind this signature mark, used simple lines and geometric shapes to express the brand’s core values. The triangle’s curved edges and unusual perspective create a three-dimensional effect, making the logo visually dynamic despite its two-dimensional nature. This blend of simplicity and visual complexity helps establish the brand’s unique image.
The black-and-white color scheme emphasizes the emblem’s seriousness and versatility. Black represents strength, resilience, and confidence, while the white background allows the design to “breathe,” adding elegance and simplicity. The scheme also ensures the logo’s adaptability, making it suitable for a range of products and surfaces.
Symbolically, the Penrose triangle represents the cyclical nature of life and constant forward motion, which aptly reflects the brand’s philosophy. The brand’s name, placed around the triangle’s perimeter, reinforces the association with continuity and determination. This conveys the company’s commitment to growth, innovation, and high quality.
The Palace emblem has become a recognizable symbol, representing an entire movement in streetwear culture, where every visual decision reflects the aesthetics and philosophy of motion, growth, and endless dynamism.