Ralliart Logo PNG
The Ralliart logo is a graphic that reflects the art of racing, emphasizing endurance and speed. This is fully represented in the emblem, which serves as a symbol of the brand’s identity.
Ralliart was founded in April 1984 in Tokyo by rally driver Andrew Cowan and Doug Stewart. The company worked as the motorsport division of Mitsubishi Motors and focused on preparing rally cars for competition. In 1985, it entered the World Rally Championship (WRC) with the Mitsubishi Starion. In 1987, Kenneth Eriksson finished third at Rally Sweden in a Mitsubishi Galant VR-4.
In 1988, the company opened Ralliart Europe, strengthening its international base. The Galant VR-4 brought another result in 1990, when it won the Asia-Pacific Rally Championship. In 1992, Ralliart entered the Dakar Rally with the Mitsubishi Pajero, and Bruno Saby took the brand’s first victory there in 1993.
In 1995, Mitsubishi introduced the Lancer Evolution, which became the key car for its rally program. From 1996 to 1999, Tommi Mäkinen won four straight world titles in Ralliart-prepared Lancer Evolution cars. During the same period, Mitsubishi continued to collect major Dakar victories with different drivers.
After 2000, Ralliart moved into tuning kits and accessories for Mitsubishi road cars while its factory racing role declined. The last WRC win came in 2003 at Monte Carlo with Gilles Panizzi, and Mitsubishi left the championship in 2005. The final Dakar win followed in 2007, before financial pressure led to cuts. In 2010, Ralliart ceased operating as a separate division and continued mainly through parts sales until Mitsubishi announced the brand’s revival in 2021.
Meaning and History
What is Ralliart?
It is Mitsubishi Motors’ high-performance and motorsport division. The company is known for its involvement in rally racing and other motorsports and specializes in developing high-performance vehicles and aftermarket parts. The products feature upgraded engines, suspensions, and aerodynamics, reflecting the brand’s commitment to excellence and innovation in motorsport.
2000 – today
The Ralliart logo has a simple shape: a single-line horizontal sign with text and speed lines. It conveys the sophisticated style of driving luxurious sports cars that the manufacturer proudly stands for, and is familiar with the techniques of high-speed racing. The emblem reflects the idea that racing is an art mastered only by a select few, those with innate talent or those driving cars of this brand.
The brand name is set in uppercase, smooth, sans-serif strokes, indicating that:
- The company prefers a minimalist visual identity for quick, precise perception.
- The cars perform perfectly on any track, encountering no difficulties or obstacles as they move forward confidently.
- The cars are easy to handle and trouble-free, eagerly overcoming obstacles and swiftly gliding down the racetrack.
The smooth edges convey this glide, hinting at the excellent technical condition of professional sports cars. The right-leaning glyphs reflect the speed with which they race down the road. The italic style symbolizes the unstoppable energy and ever-growing dynamics inherent in all Ralliart models.
The letters are elegant, tall, grotesque, and bold, yet readability remains unaffected: the text is visible regardless of the background. The boldness of the glyphs does not detract from the elegant style, as the letters are elongated, effectively hiding their “fullness.” This graphic approach confirms the automotive company’s concept that racing cars are the epitome of elegance, where internal components and external appearance matter, attracting attention and quickening the hearts of fans cheering for their favorites.
To enhance the dynamism and intensity of emotions, designers added several vertical stripes to the logo, resembling speed lines. The lines are divided into two groups (red and orange) and combined into five stripes between the brand name’s parts. They symbolize fast driving and serve as a reminder of the racetrack marked by the tires of drifting sports cars racing forward at insane speeds.