The Super Bowl 2023 logo emphasizes the scale and grandeur of the sporting event that brought together millions of football fans. Energetic lines capture the spirit of competition, filled with the drive for victory. At the same time, the emblem reflects the connection to the game’s location—the picturesque state of Arizona.
Super Bowl 2023: Brand overview
The 2022 NFL season ended on February 12, 2023, with Super Bowl LVII. This event, held at State Farm Stadium in Glendale, Arizona, drew millions of viewers from across the globe.
The American Football Conference’s (AFC) Kansas City Chiefs and the National Football Conference’s (NFC) Philadelphia Eagles squared off in the championship game. Both clubs were deserving favorites because of their exceptional performances during the regular and postseason seasons.
The Chiefs, captained by quarterback Patrick Mahomes and head coach Andy Reid, made their third trip to the championship in the previous four years. With a 14-3 record at the end of the season, the club demonstrated consistent play throughout.
Along with quarterback Jalen Hurts, head coach Nick Sirianni and the Philadelphia Eagles had a successful season that concluded with a 14-3 record. This was the Eagles’ fourth appearance in the finals in the team’s history.
Both sides played well in the first half of the match, both on offense and defense. After the first half, the score was knotted 24–24, making the first two quarters one of the highest-scoring ever.
The Chiefs were able to seize the initiative in the second half. Early in the fourth quarter, Kadarius Toney’s 65-yard punt return score proved to be a turning point. As a result, the team took the lead and kept it until the end.
The Chiefs emerged victorious in the NFL for the second time in the previous four years, winning 38–35. Patrick Mahomes was selected as the MVP after he completed an incredible game with 182 passing yards and three touchdown passes.
This year’s halftime performance, usually a big deal, included singer Rihanna. After it was made public that she was pregnant during the show, her performance became one of the most talked-about parts of the evening.
Another notable aspect of the event was its record-breaking TV ratings. With an average viewership of 115.1 million, Nielsen reports that the game was the most-watched television event in the United States since 2015.
As is customary, the commercial interruptions attracted considerable attention. The record $7 million paid for a 30-second commercial spot demonstrated the event’s significance for sponsors.
The Chiefs’ triumph cemented their place among the NFL’s most prosperous teams in recent memory. With this victory, head coach Andy Reid won his second championship as a head coach, solidifying his status as one of the greatest in NFL history.
An important milestone for the NFL’s diversity and inclusiveness, this event also made history as the first to have two African American starting quarterbacks.
The championship was recalled as an exhilarating game that provided spectators with excellent football, a magnificent halftime display, and numerous unforgettable moments that would be talked about by experts and fans for years to come.
Meaning and History
What is Super Bowl LVII?
This is an exciting final match between the Philadelphia Eagles, who won the National Football Conference (NFC), and the Kansas City Chiefs, who won the American Football Conference (AFC) for the 2022/2023 season. Millions of fans worldwide watched this high-stakes game featuring the best NFL players in skill, strategy, and athleticism. The game was a national craze, akin to a cultural phenomenon, with extravagant halftime shows, highly anticipated commercials, and nationwide celebrations. Fans witnessed a display of talent, perseverance, and sportsmanship that embodied American football as the two top teams competed for the coveted Vince Lombardi Trophy. Beyond the crowning of the Kansas City Chiefs as league champions, the year’s celebration offered sports enthusiasts worldwide a spectacle of entertainment and unity, bearing the weight of legacy and the promise of glory.
2023
The Super Bowl 2023 emblem continues the tradition that began in the previous season when a colorful, locally oriented style replaced the lifeless corporate design. It hints at the event’s location, skillfully incorporating it through colors and shapes. Yet, the sports event logos remain standardized to meet NFL requirements, as since 2022, they have followed a common template:
- Roman numerals with individual designs are at the center.
- The legendary Lombardi Trophy, for which teams compete, rises immediately after the “L.”
- A long rectangle at the bottom displays the name of the football match.
The Super Bowl 57 logo stands out with a unique motif hinting at the game’s location—the state of Arizona. It doesn’t feature local landmarks or famous architectural structures. Instead, the emblem captures a lyrical mood inspired by a picturesque sunset against a backdrop of rocky hills.
Rays of the setting sun pierce the turquoise sky, lighting up huge purple-red boulders. This creates a unique charm, making the emblem feel like a window view of a moody landscape typical of the American Southwest. This design adds individuality to the logo, transforming the lifeless Roman numerals into a piece of modern art.
The chosen color palette (red, purple, violet, green, and several shades of turquoise) gives the scene an otherworldly feel, as if it’s not Arizona but something extraterrestrial. The gradient intensifies this impression, making the emblem even more abstract and surreal, akin to an expressionist painting.
Thus, the Lombardi Trophy here is perceived as unchanging, grounded, and constant—something to strive for to maintain a connection to the real world. The trophy is placed between the first two characters, rising behind the horizontal part of the “L” while slightly covering the “V.” The designers depicted it as it appears, altering only minor details.
Above is a huge elliptical football with a turquoise sheen on its side. It confidently stands on an elongated pedestal adorned with a heraldic shield bearing the “NFL” inscription. The trophy’s consistent silver texture hints at its value. Its pleasant metallic shine draws the eye, showcasing the competition’s main prize in all its glory.
The logo’s base is a long rectangular plaque with the words “SUPER BOWL.” A gradient dark turquoise stripe outlines it, and the letters, which appear engraved on a silver plate, are painted unevenly. The bold, uppercase sans-serif font emphasizes the significance and grandeur of the sporting event. At the same time, the simple geometric style ensures clarity, making the logo suitable for the digital environment.