NBA Logos and Brands
The National Basketball Association and its 30 franchises form one of the most recognizable visual worlds in professional sports. The “NBA” section is dedicated to the league’s logos featuring the silhouette of a dribbler (based on Jerry West), as well as club emblems ranging from the Lakers with a ball arch to the Celtics with a leprechaun and the Bulls with a red bull’s head. Each franchise has a primary and secondary mark, a court logo, and uniform symbols. The section traces the visual identity of the world’s most profitable basketball league and its teams.
