Philadelphia Logos and Brands
The first capital of the United States, a city with a population of 1.6 million and a metropolitan area of 6 million, brings together the brands in the “Philadelphia” section. The Philadelphia Eagles, with their 2018 Super Bowl victory; the Philadelphia 76ers; the Philadelphia Phillies; and the Philadelphia Flyers form a sports quartet, and Philadelphia’s fan culture is considered one of the most intense in American sports. Comcast (headquartered in the Comcast Technology Center skyscraper), Campbell Soup, Aramark, and Kraft Heinz’s Philadelphia cream cheese line are all tied to the city. The logos in this section represent the city’s identity, with the Liberty Bell, Independence Hall, and Philly cheesesteaks serving as cultural markers recognized far beyond Pennsylvania.
