shopping Logos and Brands
The shopping process as a cultural and economic phenomenon sets the framework for the Shopping section. Shopping centers, malls, department stores, markets, and discount aggregators create logos that promise consumers choice, pleasure, and savings. Westfield, Mall of America, Galeries Lafayette, and similar complexes turn shopping into a leisure experience, complementing it with entertainment, restaurants, and movie theaters. Brands in this section operate in both offline and online environments, and their visual signs are associated with rituals that take hours on the weekend for some and minutes of nighttime scrolling for others.
