TAPinto Logo PNG
The Tapinto logo embodies the platform, which has become a convenient local news source and a useful service for many. The media resource evolved from creating a space where residents of small towns and districts can learn about local events, find business information, and discuss important issues.
TAPinto: Brand overview
In 2008, Michael Shapiro, a former securities lawyer and professor of corporate law, founded a small news website called The Alternative Press in New Providence, New Jersey, marking the start of TAPinto. Seeing traditional newspapers decline, Shapiro wanted to give communities reliable local news again. Initially covering just three towns, the platform quickly gained popularity, showing its growth potential. The big change came when the company adopted a franchise model, allowing local journalists and entrepreneurs to open news sites under the shared brand, backed by training and technical support. Soon after, the company rebranded, emphasizing how easy it was to “tap” into local stories. The network rapidly grew, expanding into new towns across New Jersey and eventually New York State, adding digital marketing solutions to serve local businesses. Further expansions brought TAPinto to Pennsylvania, with upgraded mobile technology making news accessible everywhere. Significant technology improvements followed, including enhanced advertising systems and content tools, helping local publishers reach larger audiences. More recently, expansion reached Florida, as TAPinto continued to build one of the region’s largest local news networks, always committed to delivering trustworthy, community-focused journalism.
Meaning and History
What is Tapinto?
It is a digital network of local news sites that helps people in the United States stay up-to-date with the latest information about events in their city or region. Each site focuses on local news, business, sports, and social life, creating a convenient space for information. The platform’s highlight is that it allows journalists and entrepreneurs to launch their news resources under a single brand, forming a network of reliable information sources.
2014 – today
The TAPinto network of online platforms originated as a local resource, covering news at the neighborhood and small-town levels. Its name is derived from the phrase “tap into ” to connect or gain access to something. This is reflected in the logo’s symbol, a smartphone, the device through which residents learn about nearby events daily.
The smartphone symbol is placed on the left, balanced by text on the right, creating a neat horizontal composition. On the phone’s screen is depicted a cozy street scene, including small figures of pedestrians, building facades, and green trees. Everything is shown schematically, without intricate details, emphasizing the local character of the brand news nearby, within easy reach.
To the right, the company name is written in a sans-serif font, with the large uppercase letters “TAP” colored in vibrant green and the lowercase letters “into” in a warm orange hue. The contrast between the different sizes and colors makes the word dynamic and easy to perceive. The fresh, natural colors reflect the friendly and approachable nature of the resource.
Below the name is an explanatory tagline, “Your Neighborhood News Online,” written in a thin, simple black font that ensures readability and communicates the company’s purpose: local news online.
The history of TAPinto is tied to the growth of online platforms that cover small communities, providing essential information for residents, including events, announcements, incidents, and everyday life. The logo matches this format, using a smartphone and neighborhood atmosphere to emphasize the content’s closeness, relevance, and accessibility for residents.
