Toro Logo PNG
Landscape maintenance includes lawn mowing, grounds cleaning, and seasonal work, all performed with specialized equipment. Private homeowners and professional services use lawn mowers, snow blowers, and other landscaping equipment. The Toro logo is associated with a company that manufactures equipment for landscape maintenance and outdoor work.
The Toro Company was founded in 1914 in Minneapolis. The company originally produced engines for agricultural machinery. After its main customer went bankrupt in 1920, the business shifted to manufacturing lawn mowing machines. In 1922, the Standard Golf Machine model was introduced and became popular in golf clubs.
In the 1930s, Toro expanded production and began manufacturing mowers for parks and sports fields. During World War II, the company’s plants produced military equipment. After the war ended in 1945, the company returned to civilian production. The growth of suburban housing in the United States increased demand for its equipment.
In 1948, the Whirlwind model appeared. It was one of the first rotary lawn mowers for private use. In the 1950s and 1960s, the company expanded its garden equipment line. In 1961, Toro went public.
By 1970, the company had acquired Lawn-Boy and strengthened its position in the consumer segment. After the 1979 crisis, caused by mild winters and declining demand for snow-removal equipment, the company began restructuring. It diversified its operations and expanded its product range.
In 1995, Toro acquired Exmark and became a leader in professional equipment. In the 2000s, the company continued to expand its portfolio, adding the brands Irritrol Systems and Unique Lighting Systems.
In 2015, Toro’s acquisition of BOSS Products enabled it to enter the commercial snow removal market. In 2018, the company introduced autonomous lawn mowers equipped with GPS navigation.
In 2021, the company launched a connected equipment system that integrates machinery with mobile services. In 2023, the company began developing battery-powered equipment. In 2024, the company began construction of a new plant in Mexico.
The company remains one of the world’s largest manufacturers of lawn and landscape care equipment. It operates in North America, Europe, and Latin America.
Meaning and History
What is Toro?
It is an American manufacturer based in Minnesota with a century-long history of lawn care, landscaping, and irrigation equipment. The company offers a wide range of products, from compact lawnmowers and trimmers for private properties to professional machines for golf courses, stadiums, and municipal services. The lineup also includes complex drip and sprinkler irrigation systems for commercial and municipal use.
1948 – 1956
The words POWER MOWERS in Toro’s early logo signaled a change in the company’s business. Founded in 1914 as The Toro Motor Company, it initially manufactured engines for Bull Tractor Company. Its first customer also influenced its name, since the Spanish “toro,” like the English “bull,” refers to the animal. By 1919, Toro had created the motorized Standard Golf Machine mower for the Minikahda golf club in Minneapolis. The tractor business became a mower brand, later expanding into grounds-maintenance equipment, snow-removal machines, and irrigation systems.
The logo enclosed the name and product description in a green rectangular frame. Large TORO lettering occupied the upper portion. Its broad serif capitals nearly reached the edges of their allotted space. The heavy lettering resembled Clarendon. Beneath a green horizontal rule, POWER MOWERS appeared in narrow, slanted capitals with long flourishes and rounded terminals, contrasting with the heavy company name.
Both lines had an olive-gold fill and green outlines against a light background. The upper line named the company, while the lower line identified its products. The rectangular frame and dividing rule brought the two lettering styles together in a wordmark without a separate emblem.
1956 – 1972
In the next version, Toro removed the rectangular frame and POWER MOWERS line. The name became dark red, and a bull’s head appeared beneath it. The image directly expressed Toro’s meaning and preserved the logo’s connection to the name’s origins.
Large TORO lettering used heavy, capital serifs, broad vertical strokes, and straight contours. The letters were closely spaced. A symmetrical bull silhouette appeared below in the same color. Its solid face occupied a small portion of the figure compared with the horns’ span. They extended almost horizontally to the edges of the design, forming a broad base beneath the lettering. The horns curved slightly upward at their thin tips. The silhouette contained no small internal details.
1972 – today
In 1972, Toro replaced the bull’s head with a red panel containing the name in white. King-Casey developed the design. The company calls the rounded rectangular symbol a “shield,” though its outline differs from a traditional shield. Instead of a figure beneath the word, the entire logo now consisted of a solid red field and white TORO lettering.
The name received heavy serif lettering associated with Bodoni. Broad main strokes contrasted with thin connecting strokes and terminals. The two oval “O” letters had narrow interior openings, and all four capitals were closely spaced. A small registered trademark symbol appeared at the lower right of the name. For printing and apparel applications, the corporate red was specified as Pantone 186, with #CD2027 provided for screens. Black versions were permitted in limited circumstances. When the background matched the panel’s color, a thin white outline separated its edge from the surface.
The logo was later paired with “Count on it” to express reliability. Toro calls the logo-and-tagline combination the “Toro signature.” The primary version places the English phrase to the right of the red rectangle. Another version centers it beneath the logo. Size relationships are specified for different formats, and the phrase remains in English. The TORO panel is also used without the tagline.
