Wonderbra Logo PNG
The Wonderbra logo infects viewers with a great mood. The company’s products are designed to delight women, helping them feel seductive and beautiful. The emblem reflects impeccable quality and endless care for the fairer sex.
Wonderbra’s history began in 1935, when Canadian designer Moses Nadler created a bra with diagonal seams for fuller shaping and stronger support. In 1939, he received a U.S. patent for the design. The commercial launch came in 1955, when Canada’s Lady Corset Company licensed Nadler’s model and sold it under the Wonder-Bra name.
In the 1960s, the company developed new bra styles, including early push-up designs. The Dream Lift model appeared in 1964 and became an early base for modern push-up bras, using special inserts and cup construction to raise and shape the bust. During the 1970s, the brand continued testing materials and production methods for stronger visual shaping and better support.
In 1991, Sara Lee acquired Wonderbra rights for the United States, the United Kingdom, and much of Europe. The brand gained mass attention in 1994 through the “Hello Boys” campaign with Eva Herzigova. In 1995, U.S. sales reached $120 million, and Wonderbra became closely linked with push-up bras. Sara Lee sold the brand and its European lingerie business to Sun Capital Partners in 2006.
In 2014, HanesBrands acquired DBApparel, including Wonderbra. After that, the company updated its push-up lines with new materials, added seamless lingerie in 2016, and launched the “Feel Wonderful” campaign in 2017. Later releases included a 2018 anniversary collection, recycled-material bras in 2019, virtual fitting consultations and wider sizing in 2020, new push-up and sports bra models in 2021 and 2022, and a 2023 campaign focused on diversity and body positivity.
Meaning and History
What is Wonderbra?
Its lingerie brand revolutionized the intimate apparel industry with its push-up bra models. Invented by Moses Nadler of Canada’s Lady Corset Company, the company has become synonymous with enhancing women’s curves and boosting self-confidence. The brand is best known for its signature push-up bra, which provides exceptional lifting and enhances the décolletage. Over the years, the company has expanded its product line to include various models of bras, panties, and other lingerie items.
Old
The brand’s first emblem consisted of text with pointed, slanted serifs. Each serif resembled a bra clasp hook. The font included subtle yet important design accents that could enhance the figure.
The name is derived from two words that can be translated as “wonderful bra.” The shape of the letters adds an element of fun and playfulness to the text.
New
The modern logo has changed its color and font. The more formal letters have varying glyph thickness, indicating a change in shape and a certain sleekness thanks to the brand’s lingerie. The company’s products enhance volume where needed and slim down areas that require a more slender look.
The yellow color symbolizes the joy and good mood a woman experiences when she puts on a push-up bra and sees her reflection in the mirror.