Drunk Elephant Logo PNG
The Drunk Elephant logo expresses the creativity and lightness behind their skincare products. The brand is built on simple and clean formulas, offering effective solutions for those who value self-care without unnecessary complexity.
Drunk Elephant: Brand overview
Drunk Elephant started in 2012 when Tiffany Masterson, a housewife from Houston, Texas, began researching cosmetic ingredients to solve her skin problems. Realizing common skincare ingredients irritated her skin, Tiffany developed her products, launching the brand a year later with six core formulations. The brand’s unique name came from marula oil, a central ingredient inspired by a myth of elephants becoming “drunk” after eating fermented marula fruit. Growth quickly accelerated when Sephora partnered with the company, making the products widely accessible. Rapid success attracted investment from VMG Partners, allowing further product expansion. Soon, the company entered international markets, selling in the UK through popular stores like Space NK and Cult Beauty and expanding into Asia. Another milestone arrived when global beauty giant Shiseido acquired Drunk Elephant for $845 million, combining Tiffany’s creative freedom with Shiseido’s extensive resources. Under Shiseido’s ownership, Drunk Elephant expanded its product line into hair and body care while growing distribution throughout Europe and Asia. As of 2024, Drunk Elephant continues creating skincare free from irritating ingredients, maintaining its core philosophy and global popularity.
Meaning and History
What is MDrunk Elephant?
This company produces cosmetics for skin care, excluding potentially irritating components. Faced with skin problems, the founder studied the effects of popular ingredients and created a line that does not contain the six most irritating substances. The assortment includes cleansers, serums, and creams designed in a convenient, bright package with a dispenser. The fermented marula fruit myth inspires the name, emphasizing the composition’s naturalness.
2012 – today
The logo of the American cosmetics brand Drunk Elephant features a simple drawing of an elephant sketched with thin black lines on a white background. The minimalistic and light design aligns with the company’s concept of producing cosmetics free from harmful additives—the so-called “Suspicious Six” (essential oils, silicones, alcohols, chemical sunscreens, fragrances, and sulfates). The brand was founded in 2012 and established its identity through its name, inspired by a well-known legend about elephants that become slightly intoxicated after eating overripe, fermented fruits.
The elephant in the emblem is drawn loosely abstractly, resembling a quick pen sketch on paper. The lines are smooth, sometimes asymmetrical and slightly wavy, without an attempt to depict a real animal. The simplicity of the drawing conveys a sense of ease and creative freedom. The elephant gazes forward calmly with a relaxed, half-closed eye, and its trunk hangs downward—a posture that aligns with the brand’s name. This small detail makes the symbol feel lively and humorous, reinforcing the legend behind the name.
The text portion contrasts with the light, free-flowing elephant illustration. The company name is written in a bold, serif typeface. The letters are sharp and angular, placed closely together to form a solid, confident inscription. Despite its playful name, the traditional and slightly conservative font adds credibility to the brand. The additional inscription, “ESTD 2012” (established in 2012), is positioned on either side of the elephant to balance the overall visual composition. An interesting detail: the letter “D” in “ESTD” is underlined with a horizontal line, emphasizing the brand’s founding date.
Using only black and white is intentional—the brand strives for purity and minimalism in its formulas. This approach is reflected in the logo, where the monochrome color scheme symbolizes naturalness, simplicity, and the absence of unnecessary ingredients in the cosmetics. The overall design feels effortless and approachable, while the elephant adds a friendly and playful touch.
