Good Omens Logo

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The Good Omens logo embodies the whimsical and mystical world born from an extraordinary creative partnership. Although the creation of this cult work began spontaneously, it quickly became an engaging project. Irony and genre play combined comedy with apocalyptic chaos, winning readers’ hearts with originality.

Good Omens: Brand overview

The story of Good Omens began in 1985 when authors Terry Pratchett and Neil Gaiman met at a Chinese restaurant in central London. Then, Gaiman interviewed Pratchett about his book The Colour of Magic. During their conversation, they discovered a shared sense of humor and similar views on literature, which sparked a creative partnership.

In 1987, Gaiman began writing a short story titled William the Antichrist, a parody of the movie The Omen. He shared the idea with Pratchett, and they decided to collaborate on developing it into a full novel. During the writing process, they exchanged ideas through phone calls (which were costly then) and mailed floppy disks.

A major moment in the project’s history occurred in 1990 when Good Omens: The Nice and Accurate Prophecies of Agnes Nutter, Witch, was published by Gollancz in the UK. Its unique humor and unconventional take on the apocalyptic theme quickly attracted readers. That same year, Workman Publishing released the book in the United States.

In 1991, director Terry Gilliam expressed interest in adapting the book, sparking many adaptation attempts. Over the following years, various film companies and directors explored film adaptations, but each effort encountered obstacles.

The first major attempt to adapt the book into a film was in 2002 when a screenplay draft was completed. However, financial issues prevented the project from moving forward.

2011, there was renewed interest in adapting the novel into a television series. Pratchett and Gaiman began drafting a script, but Pratchett’s illness put the project on hold.

A turning point came in 2015 when Gaiman, honoring Pratchett’s final wishes, took on the role of showrunner for the upcoming series. In his final letter, Pratchett had requested that Gaiman complete the project.

In 2017, BBC Studios and Amazon Studios announced a joint production of the adaptation. A busy pre-production phase followed, including casting and developing the show’s visual style. David Tennant and Michael Sheen were cast in the lead roles as Crowley and Aziraphale.

Filming for the series took place in 2018 at various locations in South Africa and the United Kingdom. Gaiman oversaw all aspects of the show’s production and significantly brought the project to life.

The first season premiered on Amazon Prime Video on May 31, 2019. Both critics and audiences responded positively, especially praising the chemistry between the lead actors and the series’ faithfulness to the original novel.

Although originally intended as a single season, Amazon announced in 2021 that the series would be renewed for a second season. Gaiman and John Finnemore began crafting new storylines beyond the book’s original plot.

The second season’s scriptwriting, filming, and post-production occurred in 2022. Michael Sheen and David Tennant reprised their roles, and new actors joined the cast.

The second season premiered on Amazon Prime Video on July 28, 2023, with six episodes released simultaneously. Sheen and Tennant returned as Aziraphale and Crowley, exploring new dimensions of their characters’ relationship and introducing fresh mystical puzzles. As showrunner, Gaiman was closely involved in the script’s development. Fans and critics received the second season warmly, praising its expanded universe while honoring the spirit of the first season.

Meaning and History

Good Omens Logo History

What is Good Omens?

This TV show tells an unusual story of friendship between an angel and a demon. It blends elements of comedy, fantasy, and reflections on timeless themes. The main characters join forces to prevent the world’s end, encountering countless adventures and absurd situations. The series is filled with vibrant characters — from witches and witch hunters to the legendary Four Horsemen of the Apocalypse. Its lighthearted and witty approach allows viewers to enjoy a dynamic storyline with subtle humor intertwined with serious themes. The main characters’ unique atmosphere, memorable dialogues, and charisma make this show special for anyone who appreciates unconventional stories.

2019 – today

Good Omens Logo

The Good Omens logo contrasts the world described in the book with that in the film adaptation. It combines images of good and evil, creating a unique and deep design.

The composition includes two lines: the word “Good” is at the top, and “Omens” is at the bottom. The difference in the size of the letters enhances the contrast: the top line is more compact, and the bottom line is more massive.

In the word “Good,” the letter “O” is reduced and supplemented with a halo, embodying holiness and angelic nature. In the word “Omens,” the letter “M” is given a devilish hook tail pointing downwards, symbolizing the dark side. This combination emphasizes the balance between good and evil, reflecting the story’s central theme.

The font’s classic style elements are reminiscent of Schola Serif Regular. The slight unevenness of the contours gives the letters a handwritten effect, adding an ancient and mystical character associated with the atmosphere of legends.

The black color of the logo enhances minimalism and drama. He highlights key symbols and emphasizes the confrontation between good and evil. The absence of additional colors makes the design concise and expressive.

The name “Good Omens” reflects the basic idea of the confrontation between light and darkness. Visual details, such as the halo and tail, harmoniously combine to create a vivid image.

The letters in the word “Omens” vary in size, with the outermost letters being smaller and the central letters being larger. This design focused on the middle of the word, which was expressive.