Hismile Logo PNG
The Hismile logo highlights the company’s innovative approach to teeth whitening. It reflects freshness, cleanliness, health, and harmony—benefits that can be achieved with regular use of the brand’s products. In essence, the emblem embodies the beautiful, bright smile that everyone desires.
Hismile: Brand overview
HiSmile’s beginnings can be traced back to the Australian Gold Coast in 2014. Two youthful entrepreneurs, Nik Mirkovic and Alex Tomic, created the business. Tomic was just 16 years old, and Mirkovic was 21 when the company was founded. Despite their youth, both had grand ambitions to develop a ground-breaking product for the dental care sector.
The founders saw the growing popularity of at-home teeth whitening and had the concept for the company. They saw a chance to provide a useful, reasonably priced, and user-friendly product.
Just 20,000 Australian dollars were needed to start the company, and Mirkovic and Tomic contributed those funds from their savings. Creating the whitening gel recipe and the LED teeth-whitening tool took up the first few months of the company’s existence.
The firm unveiled its first product at the end of 2014, a teeth-whitening package that included an LED gadget and whitening gel. The business started selling and promoting products online using social media and internet marketing.
The company experienced tremendous expansion in 2015. The business aggressively promoted its items on Instagram, enlisting popular bloggers and influencers to serve as sponsors. Thanks to this highly effective strategy, the brand was able to expand both its client base and brand recognition rapidly.
In 2016, the product line was expanded to include additional mouthwash and toothpaste products. The company started selling in the UK and the USA as part of its global expansion.
For the enterprise, 2017 was pivotal as the company teamed up with one of the biggest social media influencers, Kylie Jenner. This partnership surged sales and greatly increased brand awareness.
In 2018, the firm launched its celebrity partnership strategy by enlisting popular mixed martial arts champion Conor McGregor to endorse its goods. Thanks to this relationship, the company was able to grow its audience and solidify its place in the global market.
The company continued its expansion in 2019. To better service the expanding American market, the business established its first office in the United States of America. The same year, a brand-new range of dental hygiene products was introduced.
Notwithstanding worldwide difficulties in 2020, the firm kept expanding. The business unveiled a new whitening gel recipe created in response to consumer input and the most recent dental research.
In 2021, the brand expanded its retail presence. The business moved beyond internet-only sales by partnering with major beauty and wellness retail chains.
The firm unveiled a new range of professional oral care products in 2022 as part of its ongoing innovation efforts. The corporation opened an office in Singapore to further bolster its position in the Asian market.
The product offering was expanded in 2023 with the launch of an innovative LED-powered at-home teeth-whitening system. Developed in partnership with top dentists, this technology provided a safer and more efficient at-home teeth-whitening solution. A comprehensive marketing campaign was launched alongside the product, featuring collaborations with dental experts and social media influencers.
The business debuted its first physical location in Sydney, Australia, the same year. This flagship store was intended to serve as both a point of sale and an interactive area where consumers could test items, get advice on dental hygiene, and participate in oral hygiene education programs.
At the start of 2024, the brand revealed intentions to expand internationally, emphasizing Asian markets. The business started the certification process for its goods to be sold in South Korea and Japan, two nations with excellent dental care standards. This move demonstrated the company’s aspirations for worldwide expansion and the customization of its goods for diverse foreign markets.
The enterprise unveiled a new smartphone app that visualizes tooth whitening outcomes using augmented reality technology. This software allows users to “try on” various tooth whitening tints and monitor their progress over time.
Meaning and History
What is Hismile?
It is an Australian oral care brand known for its teeth whitening products and dental solutions. The company offers a range of products designed to improve dental hygiene and aesthetics, including teeth whitening kits, whitening toothpaste, and mouthwashes. The brand is particularly known for its PAP+ formula, which effectively whitens teeth without causing sensitivity. It emphasizes safety, allowing users to easily achieve a brighter smile at home, focusing on making sure products are cruelty-free and using quality, scientifically proven ingredients.
Old
Hismile used this logo until 2019, when the company adopted a stronger and more impressive look. The old emblem was too soft, from its light pink color to the thin lines of the letters. This made the wordmark appear less convincing, although its subtle design effectively conveyed the idea of comfort and safety.
Starting in 2014, the brand’s target audience was people who fear dentists and prefer to whiten their teeth at home. For this reason, the Hismile logo was designed to be as calming as possible to build trust with those hesitant to visit a dentist. The designers achieved visual softness by using an extremely thin font, striking a perfect balance between straight lines and smooth curves. The absence of serifs emphasized the simplicity and accessibility of the oral care products.
The Australian company’s name was presented in a concise black inscription. The “H” and “S” were in uppercase, while the other letters were in lowercase, adding dynamism to the logo. The wordmark was filled with invisible energy, symbolizing the brand’s progress and commitment to developing innovative products. The thin lines conveyed the precision with which Hismile’s products whiten teeth without damaging the enamel.
The wordmark was harmoniously combined with the image of a bright white smile. Its radiant glow hinted at the effectiveness of the company’s toothpaste, powders, serums, whitening strips, and other products. Plump pink lips were stretched into a smile, creating an aura of positivity and instilling trust in the brand.
The mouth was positioned in the background, serving as a backdrop for the inscription. Its corners passed through the two lowercase “i “s, fitting perfectly into the space between the vertical stroke and the dot. This created a spatial illusion, making it seem as if the edges of the lips were threaded between the letters and held the wordmark in place. Essentially, the emblem hinted that Hismile helps maintain a flawless Hollywood smile.
New
This logo was introduced in April 2021 alongside the innovative PAP+ line. The change in Hismile’s visual identity was part of a marketing strategy to draw attention to a revolutionary product—something the market had never seen before the company developed a unique formula for teeth whitening that poses no harm to gums or enamel.
The new emblem is designed in a modern minimalist style, reflecting the progressive nature of the Australian innovator. The wide smile, a recognizable brand symbol, was transformed into an abstract design of two differently-sized shapes over the years. From their positioning, smooth curves, and bright fuchsia color, they represent lips. Teeth are no longer visible, so the logo contains no obvious references to Hismile’s products. The enigmatic smile only suggests that consumers will be pleased with the results.
The company name is written in a standard font, somewhat similar to Biotif Semi Bold by Degarism Studio. It features simple forms, uniform line thickness, no serifs, and smooth rounding. This design ensures the clarity of the letters, making the wordmark easily readable even on small screens, which reflects the brand’s focus on digitalization.
The black text contrasts with the fuchsia-colored lips. This visual dissonance catches the eye, helping Hismile stand out among competitors. The logo’s creators intentionally chose vibrant colors to emphasize the strong emotions that the company’s products evoke. This hints that no one will remain indifferent after using Hismile’s innovative oral care products.
