The Intel Evo logo is a seal of quality for laptops that combines power, convenience, and long battery life. The company has gone from bulky and voracious devices to lightweight and fast solutions, changing the perception of mobile computers.
Intel Evo: Brand overview
Intel Evo’s history began in 2020 when Intel introduced a new laptop platform, building upon the earlier Project Athena initiative. The idea was simple yet ambitious: to create a certification program that sets high standards for laptop performance, battery life, and key user features. Intel laid out strict criteria early on, including waking from sleep in under a second, at least nine hours of battery life with a Full HD display, fast charging, Wi-Fi 6, and Thunderbolt 4. Big names like Dell quickly got on board, followed by HP, Lenovo, and ASUS, offering users a wide selection of certified devices. Soon, Intel added even more flexible and innovative designs, responding to the growing demand for foldable screens and enhanced multimedia experiences for remote work. With new generations of processors like Alder Lake and Raptor Lake, the program continued raising the bar, introducing Intel Thread Director for improved multitasking, artificial intelligence capabilities, and stricter standards for professional work and content creation. The certification program expanded steadily, covering everything from powerful workstations to sleek ultraportable laptops. Intel Evo continues to adapt and evolve, pushing manufacturers to deliver better, faster, and more efficient mobile computing experiences.
Meaning and History
What is Intel Evo?
This laptop certification program has high-speed, convenience, and autonomy requirements. Certified devices should boot up quickly, last a long time on a single charge, wake up instantly, and handle everyday tasks without delay. Such laptops are equipped with modern processors, high-quality screens, support fast charging, and use advanced connectivity technologies, including Wi-Fi 6 and Thunderbolt.
2019 – 2020
In 2019, Intel introduced a platform with a new logo, defining standards for laptop performance, mobility, and convenience. Initially, the project was named Project Athena but was later rebranded as Intel Evo.
The platform’s logo consists of two connected parts with an unusual shape. The upper part is shaped like a diamond, containing Intel’s trademark symbol, and is surrounded by an oval line. The company name is rendered in a white, clean corporate typeface with rounded letters. This visual mark sits against a patterned background featuring a multi-layered lighting effect. The colors transition from dark blues and purples to golden hues, creating an impression of depth and a metallic glow.
The bottom portion of the emblem is a trapezoid connected to the diamond. It contains the phrase: “Engineered for MOBILE PERFORMANCE.” The text is split into two sections, each with a distinct font: “Engineered for” appears in a cursive, smoothly italicized lowercase typeface, and below it, “MOBILE PERFORMANCE” is set in large, uppercase letters with bold lines and strict, geometric contours.
The contrast of white letters on a saturated gradient background ensures good perception and readability. Reflections and highlights at the top of the symbol emphasize the platform’s technological character. The logo conveys the idea of high mobile performance for laptops and visually aligns with Intel’s image as a company that has produced advanced processors and technologies for decades.
2020 – 2024
In 2020, Intel relaunched the Project Athena platform under the new name Evo, simultaneously redesigning the visual style of its logo. Strict geometric shapes replaced bright gradients and complex forms with clear borders and a minimalist style.
The new emblem is a tall vertical rectangle divided into small areas of varying shades of black, gray, and blue. The logo lacks symmetry due to a small square in the lower right corner, colored in a bright blue gradient, which adds to the asymmetry.
The company name “intel” is placed in the upper-left portion. It is written in a simple, modern sans-serif font; the letters are lowercase, with thin, slightly rounded lines. The font contrasts against the dark gray background and stands out due to its white color.
In the center is the main name, “evo,” highlighted in large letters rendered in vibrant blue, which emphasizes the platform’s technological and contemporary nature. The lowercase sans-serif letters provide a smooth and harmonious appearance.
Below, in a smaller size, is the phrase “POWERED BY CORE.” It uses a strict, thin, sans-serif typeface written entirely in uppercase letters. The word “CORE” stands out visually due to its bold style and slightly larger size. This inscription connects Evo with Intel’s Core processor family, which forms the basis of the platform and is responsible for its technical capabilities and performance.
The logo’s color palette is built on contrasts and minimalism: a deep black and gray background is the foundation for white and blue accents. The blue highlighting the word “evo” and the square at the bottom add brightness, refresh the strict composition, and emphasize the connection to digital technology.
2022 – 2024
In 2022, Intel slightly refreshed the appearance of its Evo platform logo, preserving the overall geometric concept of the previous design. The main details and shapes remained recognizable, although minor changes were introduced, adding freshness and visual lightness.
The logo retained its rectangular, vertically elongated shape composed of several intersecting blocks. Its primary structure remained unchanged: a central dark rectangle on a gray-black background, softened by adding a bluish glow at the bottom, which created a sense of depth and added an extra dimension.
The large “evo” lettering is white, with a neat sans-serif typeface featuring rounded, smooth letters. The text is centered, maintaining the neatness and balance of the entire emblem. The lettering became lighter and airier, losing its previous blue coloring.
An important change was removing the phrase “POWERED BY CORE,” which freed up space and simplified the logo’s appearance. The blue square in the bottom right corner remained, preserving asymmetry and providing a harmonious color accent.
The color palette did not change fundamentally: the background still featured dark gray and black shades, while the bright blue square added contrast and a modern look. The newly introduced soft blue glow added a lightness consistent with Evo’s overall approach, offering technologically advanced laptops that are lightweight and comfortable to use.
The company continued evolving its design by minimizing the number of textual elements and emphasizing the Evo brand as a contemporary, high-tech platform for next-generation mobile devices.
2024 – today
In 2024, Intel Evo introduced another logo, shifting its orientation to a horizontal format. The strict rectangular shape remained, with a focus on contrasting shades of gray and black.
The company name “intel” appears near the upper-left corner. The font is geometric, sans-serif, characterized by straight and clear lines. The letter “i” features an unusual square element instead of the traditional dot. The letters have a moderate thickness, making them semi-bold, which gives the word stability.
Below it, the large “evo” is displayed in a thin font with rounded, smooth lines, contrasting with the more solid “intel” above. The typeface is sleek, and the letters are carefully spaced with comfortable spacing.
On the right side of the symbol, the word “EDITION” is written neatly in a thin, uppercase font, visually balancing the composition.
All text elements use a smooth gradient transitioning from light gray to almost white, creating contrast against the deep black background and giving the logo a technological and premium appearance. The color and shape reflect the platform’s primary focus: creating laptops that are characterized by mobility, performance, and convenience.
The updated Intel Evo logo, featuring concise geometric shapes and a minimalist design, emphasizes its status as a leader in digital technologies and computing solutions.
Intel Evo powered by Core i7 logo