The Mexico logo is patriotic and focused on a victorious future. The national team has won numerous gold, silver, and bronze medals. The emblem reflects the greatness of the football players who successfully defend their country’s honor internationally.
Mexico: Brand overview
In 1923, the Mexican national soccer team played its first international match against Guatemala, winning 3-2. This marked the beginning of the team’s history and soccer development in the country.
The team participated in the first FIFA World Cup in Uruguay in 1930. Although all three group-stage matches were lost, this experience was vital for the growth of soccer in the nation.
The national team made progress in the 1950s. 1956, it secured its first major international victory by winning the CONCACAF Championship, which was then called the NAFC Championship. During this period, the squad developed its distinctive style of play.
The 1960s brought further achievements. The team won several CONCACAF tournaments, showcasing its dominance in regional competitions. At the 1962 World Cup in Chile, it improved its performance but did not advance beyond the group stage.
In 1970, the country hosted the World Cup for the first time, marking a pivotal moment in its history. The squad advanced past the group stage for the first time but was eliminated by Italy in the quarterfinals. This tournament spurred significant improvements in soccer infrastructure.
Hosting the World Cup again in 1986, the team delivered an impressive performance, reaching the quarterfinals before losing to Germany in a penalty shootout. This tournament is considered one of the most successful in the team’s history.
Consistent international performances, frequent qualification for World Cups, and success in regional competitions characterized the 1990s. In 1999, the team achieved a major milestone by winning the FIFA Confederations Cup.
The 2000s saw continued success. The team regularly won the Gold Cup and maintained its dominance in CONCACAF. Consistent progress past the group stage at the World Cups in 2002, 2006, and 2010 ended each time in the Round of 16.
During the 2010s, the team remained one of the strongest in the region. It reached the Round of 16 at the 2014 and 2018 World Cups and won a historic gold medal at the 2012 London Olympic Games.
At the 2022 World Cup in Qatar, the team failed to advance from the group stage for the first time since 1978 despite a victory over Saudi Arabia in the final group match. This ended a streak of seven consecutive World Cups in which it reached the knockout stage.
Over its history, the national squad has set numerous CONCACAF records. It holds the most CONCACAF Gold Cup titles (11) and is among the teams with the most World Cup appearances (17).
Known for technical players, dynamic attacking style, and a passionate fan base, the team has produced many legendary players, including Hugo Sánchez, Cuauhtémoc Blanco, and Javier “Chicharito” Hernández.
As of 2023, the national team remains one of the top teams in the CONCACAF region and is actively preparing for the next cycle of international tournaments.
Meaning and History
What is Mexico national football team?
This football team represents Mexico internationally and is known for its dynamic performances and dedicated fans. Thanks to the atmosphere created by supporters, the team’s matches turn into spectacular events, especially at the home stadium, Azteca, in Mexico City. The team is recognized for its aggressive playing style, high skill level, and frequent emergence of talented players, making it one of the strongest in the region and a regular participant in the World Cup.
1923 – 1927
Since this is a national team, it was decided from the beginning to reflect that in the visual identity. The designers primarily borrowed elements from the national coat of arms and adapted them to the style of the Mexico sports logo. Specifically, the following elements were taken:
- An eagle with its wings widely spread.
- A snake coils in the beak of the feathered predator.
- A blooming cactus on which the bird perches.
All three elements come from an Aztec legend about their search for a place to live. During their journey, they encountered the sun god Huitzilopochtli, who instructed them to settle where a great bird on a cactus holds a snake in its beak. Today, locals revere this ancient story, believing it tells of the nation’s origin and is often referenced in heraldry.
The eagle, cactus, and snake in the Mexico emblem are drawn schematically: they appear as a unified silhouette on a dark background, painted in gold. This symbolizes these images’ inseparability and deep significance to the population. The emblem, designed nationally, reflects a strong connection to the state and its roots and respect for history and cultural identity.
The central figure is encircled on both sides by an improvised ring: at the top, it is bordered by an arc in the colors of the Mexican flag, and at the bottom by the team’s name. The text is rendered in a geometric uppercase font with prominent serifs arranged in an arch to form a semicircle.
The designers imbued the logo with the people’s spirit because soccer is the favorite game of most Mexicans. It has become a cultural phenomenon and surpasses other sports in significance. For this reason, the team strives to show its dedication to the people by choosing a circular emblem that resembles a soccer ball and incorporates important national symbols.
1927 – 1928
The Mexico logo retained its original shape but changed its content. It now features the national team’s name and the abbreviation “FCFA” inside. The large letters are arranged to fit perfectly within the circle, so they are slightly distorted or curved. Some glyphs resemble geometric shapes. The lower inscription is divided into three sections and colored in the national flag’s colors: green, white, and red.
1929
The Mexico emblem from this period resembles the logo from 1923–1927 because it has the same structure: a black circle with the silhouette of an eagle holding a snake in its beak. However, now the upper arc is green, the team’s name is red, and the silhouette in the center is white. Again, The badge exudes originality and authenticity, as all the elements are closely tied to national symbolism.
1930
There was a significant leap in visual identity: the era of the circle ended, and the age of the shield began. The only element retained from the previous design was the color scheme, which includes green, white, and red. These colors are used for three vertical stripes pointing downward. The top part of the emblem features the name of the national soccer team. Due to the triangular protrusion in the shield’s center, the letters “X” and “I” are elongated, making them much taller than the others. All the glyphs are uppercase, grotesque, and bold.
1930 – 1935
The heraldic shield changed its configuration: it is no longer four-pointed but six-pointed because a trapezoid was added at the top. Inside is a text set in a sans-serif uppercase font with geometric glyphs resembling ancient Aztec symbols. The inscription is colored dark red. The lower part of the shield consists of three multicolored stripes: green, white, and red.
1934
The central figure of this Mexico logo is very unusual: it is imprecise, blurry, and cartoonish. In reality, it represents a golden eagle, frozen in an inclined pose as if about to strike an imaginary ball. The bird resembles a black silhouette and is placed at the center of a striped shield painted in Mexican flag colors. At the top is the name of the national soccer team, but this time, it is written in an informal style. The uneven letters appear comical, as they lack any straight strokes.
1936 – 1938
The hexagonal shield has been reduced to four corners and now resembles a rhombus. It features three diagonal zones in different colors—red, white, and green—matching the colors of Mexico’s national flag. In the center, on a white background, is the national team’s name. It is positioned at an angle and written in a strict font with tall uppercase letters. All the glyphs are black, smooth, and grotesque.
1947
The designers added a circular symbol to make the logo less similar to a rhombus and unified the composition with a common frame. They placed the national emblem inside the circle—a golden eagle perched on a cactus with a snake in its beak. A half-wreath of green leaves emphasizes the significance of the image. The shield strip points straight downward, dividing the space into equal segments. Above them is the team name, written in a green geometric font. Despite the thinness of the letters, the word “Mexico” is visible against the black background.
1948
The emblem changed its shape to resemble a classic chevron with straight vertical lines on the right and left. The tapering begins only at the very bottom, making the colored stripes inside wider than before, and for the first time, the name is written in bold serif font. The letters have become more classical and no longer resemble Aztec symbols. The largest area is dedicated to the national image of the eagle on a cactus with a snake in its beak. The silhouettes are poorly detailed, making the outline of each element barely distinguishable. The bird and its surroundings are colored gold.
1949
The team brought back the 1947 logo but with slightly modified content. First, the top element resembling a ball was removed. Second, the shield gained a double frame of one wide pink stripe and one thin black stripe. Otherwise, the structure remains similar: the name at the top and the tricolor at the bottom. Again, The text is set in a smooth font with a geometric style. All the letters are disproportionate, uppercase, and grotesque.
1950 – 1954
The Mexico logo from this period features bright colors, bringing back a distinct red, whereas the previous version resembled a golden-orange hue. Now, the harmony is restored, with the emblem again displaying the classic color combination of the national flag, emphasizing the national status of the soccer team. The double frame has been removed, leaving only a thin black outline. Due to the high boldness of the letters, the text has become a focal point.
1952 – 1955
On the white stripe is an image of an eagle pecking at a snake on a blooming cactus. Thanks to the multicolored design, all the elements are visible. At the bottom is a wreath made of branches from a local tree. This emphasizes the team’s authenticity.
1959 – 1966
The national emblem with the eagle was removed from the Mexico logo, and the area of the tricolor was reduced. This was made possible by the free space created between the inner section and the frame. The shape of the shield also changed: the central protrusion was lowered and lost its sharpness. This affected the text, which straightened because there was now enough space. The red color became brighter and more striking.
1959
The logo from 1952–1955 is used in parallel. It is dark red, features the national emblem in the center, and has a tall spike at the top.
1966
This Mexico logo is unique in that it features two shades of red: dark and bright. The first highlights the emblem’s borders (the outline and internal divider), while the second is for the tricolor. The text at the top is also dark red and is set in a geometric font with uniform, evenly sized letters, which was previously uncommon.
1967 – 1983
The key feature of the emblem from this period is the absence of a top section. The shield is even and smooth, with three distinct corners. A dedicated area for the national team’s name is allocated, bordered by two horizontal lines. Between them is the text, written in bold font with varying letter styles, as not all strokes are uniform. For instance, the lower corner of the “M” is shifted to the left, and one leg of the “X” is longer than the other. In the center, on the white stripe, Mexico’s mascot reappears.
1983
The logo is multi-structured and multi-elemental. It incorporates several iconic attributes connected to history, particularly the golden eagle and the Aztec calendar. The circular disk with ancient symbols occupies the most prominent position at the center of the emblem. In front of it is an equally significant element—a soccer ball. They are surrounded by a long ribbon that winds from left to right, covering the top section and ending at the bottom on a horizontal rectangle. The design features numerous inscriptions throughout. The colors of the national flag serve as the background.
1984 – 1985
In this case, the Mexico logo is even more multi-structured because the amount of text has doubled. Additional details about the team are now placed on the ribbon and the platform around them. Different fonts are used for the old and new inscriptions. The eagle, Aztec calendar, and soccer ball have been redesigned: they are cleaner and simpler, as they no longer have a black background or fine details.
1986
This time, the emblem is drawn with yellow lines that form its foundation and is used in both the text and graphic parts. The ball is entirely yellow, while the eagle is yellow and black. The bird and ball have been redesigned: the eagle now has more dark elements, and the ball features a different pattern, giving the logo a modern touch. The designers moved the inscriptions to the bottom and colored them yellow, placing each line in a separate rectangle. The Aztec calendar has been simplified, with fewer symbols forming a distinct pattern.
1987 – 1992
The Mexican national team’s identity has returned to the 1984–1985 logo with abundant text. The inscriptions are placed at the top and bottom, on the ribbon, and on the base platform. Two types of fonts are used: wide semi-bold and tall bold, both characterized by the absence of serifs.
1993 – 1994
The Mexico logo has become fresher and more vibrant: dark gold was replaced with warm yellow, and the red and green lines were darkened and enlarged, making them much more distinct. The most significant transformation occurred with the ball, now covered with classic panels. This pattern gives it a modern look. Inscriptions outside the emblem have been removed, but the text on the ribbon and platform remains. It has been made bolder, standing out clearly against the light background.
1995 – 2005
The emblem of the Mexican team underwent radical changes. A lemon-yellow color was added to the ribbon, the lower rectangle was removed, red and green became lighter and brighter, the eagle changed its pose, and the Aztec calendar received a new design. Most importantly, the designers made the ball black-and-white and larger to emphasize the importance of soccer. Bold outline lines now clearly highlight each element, and the smooth sans-serif font ensures excellent readability of the circular inscription.
2006 – 2008
This version of the national team’s visual identity is cleaner and more precise than the previous one. It features shadows on the ribbon, making it voluminous, soft strokes, fine lines, and visible ancient symbols on the Aztec calendar. The red stripe became lighter, while the green, on the contrary, darkened, which increased the contrast with the background and made the logo expressive.
2008 – 2015
The difference in this Mexico logo compared to the previous one lies in the tilt of the eagle’s head. Previously, it looked down (presumably at a snake, absent here), but now it gazes menacingly to the left. The golden color of the ribbon has been intensified: it is much lighter than before, making it more reminiscent of gold.
2016 – 2021
The emblem from this period is unique, as it includes two key elements that symbolize the team’s country of origin. The first is the golden eagle. According to legend, it served as a landmark for the lands designated for the ancient ancestors of Mexicans. This bird of prey represents courage, ingenuity, sharp vision, and strength.
The golden eagle is perched at the top of the Aztec calendar, with its wings raised to their full extent. The background disk occupies the entire central section, separating the colored stripes. It features an ornament of ancient writing symbols arranged in circular bands. All elements in this area are monochromatic to emphasize their immense significance, not only for the athletes but also for the nation.
On the right and left are two arcs painted red and green. Along with the white section, they represent the colors of the Mexican flag, signifying the national team’s identity and showcasing its authenticity. At the bottom, these arcs are adjacent to a soccer ball, almost touching it. This sports element dominates the foreground due to its large size. It is disproportionately large compared to the ancient calendar, which stands out prominently against the background.
A long ribbon with split ends encircles the entire composition. It is colored gold and forms an elegant border, adding a ceremonial atmosphere to the emblem. Folds with shadows give it a three-dimensional and visually dynamic appearance, which the other elements lack.
On the center’s right and left are “Pasion” and “Orgullo.” At the bottom is a single line with the inscription “Seleccion Nacional de Mexico.” All of these are written in the same font: uppercase, sans-serif, bold, with tall geometric letters. The bottom ribbon is curved in an arc.
2021 – today
A complete overhaul of the visual identity was undertaken, impacting the concept and structure of Mexico’s logo. National motifs began dominating the design, not limited to isolated elements. Now, the emblem is drawn with bold and sweeping lines, reflecting the team’s determination, pursuit of excellence, and unwavering will to win.
Everything underwent modernization—from the mascot to the name. The first thing that stands out is the unusual depiction of the golden eagle. This version is enlarged and moved to the center of the emblem. References to the cactus and snake have been completely removed; instead, the eagle stands on one foot atop a soccer ball, with its wings raised high. The other foot is suspended in the air as if the eagle is preparing to strike, a motion conveyed by a subtle detail suggesting movement.
Interestingly, the bird’s figure partially aligns with the contours of the sun-like circle in the background. This allows the designers to seamlessly combine two images: the Aztec calendar and the celestial sun. Both are circular and majestic and hold significant value for all inhabitants of Earth.
Next comes a gear-like circle, visually divided into two sections: the right side is red, and the left is green, corresponding to Mexico’s national flag colors. This emphasizes the team’s identity. The largest circle is the border. It forms a thin frame running along the entire perimeter of the emblem, encompassing even the inscription at the bottom.
For the name, the designers chose an outline font with hollow centers. The letters are bold, uppercase, and sans-serif. This time, they are stretched horizontally instead of vertically, giving them a commanding appearance and highlighting the team’s resolute strength against opponents on the field.
Another important element of the logo is the soccer ball. It serves as a foundation for the golden eagle, the key figure of national folklore. The bird stands on it, with its wings raised high, consisting of eight long feathers. This time, the feathers are drawn distinctly, prominently, and with a clear structure. The eagle, border, ball, and sun are rendered in dark green, ensuring they do not match the green used to represent the national flag’s color.