Movistar (Colombia) Logo PNG
The Movistar (Colombia) logo is associated with convenient communication, accessible technology, and user comfort. The platform has evolved, adapting to new formats and expanding services, but its main goal has always remained the same: to provide reliable, high-quality communication.
Movistar (Colombia): Brand overview
Movistar’s history in Colombia began in 2004 when Telefónica, a Spanish telecommunications company, acquired BellSouth’s local operations, valued at about USD 1.05 billion. BellSouth had been one of Colombia’s earliest mobile providers, first entering the market in 1994. Initially keeping the BellSouth brand, the company soon transitioned to its current name through a major rebranding. Significant investments quickly followed, expanding mobile coverage nationwide and modernizing network infrastructure. The company launched a 3G network, enhancing data services and introducing corporate solutions. Expanding customer support centers and improving connectivity became priorities, especially in rural areas. Subscriber growth brought new integrated solutions and diverse pricing plans. Soon after, preparations began to introduce 4G LTE technology, involving infrastructure upgrades and securing additional spectrum. With the 4G launch, customers benefited from faster internet and targeted data plans. The company also entered financial technology, launching a mobile wallet service. Later, digital services expanded with improved mobile apps, streaming content, and cloud solutions for businesses. Preparations for 5G deployment and increased focus on small and medium-sized enterprises have recently shaped Movistar’s strategy, further enhancing connectivity across Colombia.
Meaning and History
What is Movistar (Colombia)?
As a division of the international telecommunications giant Telefónica, Movistar Colombia is one of Colombia’s largest mobile phone providers. The company covers Colombia’s bustling metropolises and isolated mountainous regions, offering Colombians mobile phone services, home Internet, television, and landline telephony. Thanks to an extensive network of stores and developed infrastructure, the company has become a part of Colombians’ daily lives, helping millions of people do business and keep in touch with loved ones.
1947 – 2003
The Telecom logo from 1947–2003 consists of two main parts: a globe and text. The emblem’s blue color evokes associations with technology and communication, conveying a sense of reliability and confidence. On the blue globe background, thin white lines form a grid of meridians.
The inscription “TELECOM” runs horizontally across the globe’s center, visually dividing it into two halves. The text is written in large, uppercase, italicized letters. The letters are bold, closely spaced, and slightly compressed in width, creating a feeling of speed and dynamism. An additional effect comes from a color gradient changing from blue on the left to bright red on the right. The color transition emphasizes the final part of the inscription, making it more noticeable.
Initially appearing in 1947 as Colombia’s state-owned telecommunications company, Telecom managed telephone and telegraph services and later expanded into global communication. Thus, the globe naturally reflected its field of activity. The brand was nationally recognized and was central to Colombia’s communications infrastructure for many decades.
In 2003, after prolonged attempts at privatization and severe financial difficulties, Telecom ceased to exist.
2003 – 2006
The second era of the Telecom brand began with a completely new visual identity. The old emblem became a thing of the past, replaced by a circle with a smooth gradient of blue shades, transitioning from light blue to deep, dark blue. Over this color transition run thin white lines, intertwining into a complex pattern reminiscent of satellite orbits around the Earth. This imagery evokes global telecommunications networks and continuous data exchange over vast distances.
Below the symbol is the word “telecom,” written in lowercase letters. The font is simple and sans-serif. The letters are neat and readable, similar to the classic Helvetica, but softer, without sharp angles.
The radical logo change followed the 2004 entry of the Spanish company Movistar into Colombia’s mobile market. The company acquired all BellSouth branches in Latin America and began promoting new telecommunications services. Mobile communication became the main direction of the new Telecom brand.
The color scheme of the new logo emphasized innovation and technology.
2006 – 2008
The company became part of the Spanish telecommunications giant Telefónica after selling a controlling stake in the Colombian operator COLTEL. Therefore, the Telefónica name appeared on the logo, combining into a unified composition with the well-known Telecom symbol.
The logo became multi-layered. Its upper part features the word “Telefonica,” written in an elegant italic font, slightly inclined to the right, reminiscent of a neat calligraphic signature. The letters are smooth, with gentle curves and serifs, adding elegance and softness. Beneath this inscription runs a thin, straight horizontal line separating the name from the lower part.
In the center is the familiar globe used during Telecom’s second era. The circle became smaller in size but retained its main elements.
The lower part of the logo is reserved for the “telecom” inscription. The text style remains simple and neat, with an even and calm sans-serif font. The color changed, and the inscription became dark blue, matching the upper element “Telefonica.” Both textual elements share the same shade, creating unity.
The color scheme again highlights the brand’s emphasis on technological and international telecommunications. The gradient from light blue to dark blue within the circle conveys technological advancement and modernity, while the white orbit lines complete the idea by depicting global communication networks.
2008 – 2012
Beginning in 2008, the Telefónica Telecom logo changed dramatically. The new design omitted globes or complex symbols, relying solely on text and background. The result was a square emblem featuring a smooth gradient transitioning from deep blue to bright sky blue. Against this background are two inscriptions, distinctly different in style and color.
The upper half of the logo contains the word “Telefonica,” written in italic script with a slight rightward slant. It appears in a vivid lemon-green color, creating contrast against the blue background. Below the “Telefonica” text is a thin line in the same lemon-green shade, emphasizing the separation between the upper and lower parts of the composition.
Below the line is the word “telecom,” written in lowercase letters in a simple, even, sans-serif font. The text is pure white, clear, and contrasting against the blue background, highlighting the distinction between the two textual elements of the logo.
2012 – 2017
After Colombia Telecomunicaciones merged with operator Movistar in 2012, the brand changed its visual identity, adopting an entirely new visual concept. From this point until 2017, the company’s symbol became the recognizable, three-dimensional letter “M,” presented in a bright green color.
The letter looks distinctive, soft, flowing forms resembling waves created by smooth, curved lines. The 3D effect is enhanced by a gradient smoothly shifting from a lighter green shade to a deeper hue. The symbol appears in motion, underscoring the company’s idea of mobility and modernity.
To the right of the green letter is the text “movistar,” written in lowercase letters in a calm, dark blue color. The font is simple and smooth, with letter shapes slightly rounded at the corners, conveying a friendly, modern appearance that complements the brand’s visual identity.
Using the Movistar logo emphasized the union of two telecommunications companies and the shift in business focus. The company transitioned toward mobile communications services, digital technology, and the internet, expanding its networks throughout Colombia. The vivid green color of the letter “M” expressed new technologies and freshness, while the dark blue text indicated the stability and reliability of the operator’s services.
The symbol’s introduction related to the fact that the controlling stake was owned by Spain’s Telefónica, which, under the Movistar brand, was actively expanding its presence across Latin America. Movistar became the main brand, reflecting the company’s unified international style.
2017 – today
In 2017, Movistar updated its logo, returning to minimalism by discarding complex gradients and three-dimensional forms. The logo now appears in a single bright, fresh green color. The symbol remains recognizable: on the left is a simplified yet distinctive letter “M.” Gone are the 3D effects and complicated color transitions. The letter’s shape is smooth and flexible, with gentle lines and no sharp angles, reminiscent of organic structures.
To the right of the letter is the word “movistar,” presented in the same bright green hue.
The logo changes corresponded with Movistar’s global rebranding in Spain in December 2016. Colombia adopted the new visual identity in January 2017, becoming the fifth country where the company introduced the updated logo and slogan “Elige Todo.”
Through this update, the company emphasized a shift toward simplicity and increased digitalization of its services.
2020 – today
Since 2020, Movistar has updated its corporate logo, though without radical changes. It uses a vertical arrangement, with a bright blue “M” symbol at the top and the word “Movistar” centered below it. The soft and rounded symbol was carried over from the 2017 version, but the color became fresher, with a more vibrant blue shade.
The brand name “Movistar” is written with an uppercase initial letter. The letters are styled and clear. All elements are balanced relative to each other, creating a comfortable visual perception.
The shift to blue coincided with the brand’s stronger focus on digital services, mobile internet, and next-generation technologies such as 5G and high-speed internet.
The logo appears clear and minimalistic, communicating the idea of digital technology and connectivity, Movistar’s primary business focus in Colombia.
Telecom Colombia logo old