Polygon Logo

Polygon LogoPolygon Logo PNG

The Polygon logo symbolizes the desire to explore all aspects of the gaming industry. The platform offers in-depth analysis of events, from reviews of new games to discussions of trends, bringing together journalists, critics, and developers. It has become a space where games are viewed as entertainment and a cultural phenomenon.

Polygon: Brand overview

Polygon was founded in 2012 as part of the Vox Media network’s expansion. Led by co-founders Christopher Grant, Justin McElroy, and Russ Pitts, the site officially launched on October 24, 2012. The platform aimed to create a journalism-focused gaming news outlet emphasizing in-depth coverage.

The project grew out of “The Verge Gaming,” a gaming blog part of Vox Media’s tech site, The Verge. Vox Media executives saw an opportunity to develop a standalone site dedicated to the gaming industry.

From its launch, the platform set out to provide thorough coverage of the gaming industry, offering not only news but also detailed analysis, developer interviews, game reviews, and explorations of gaming culture.

From the start, one of the site’s defining features was its focus on multimedia content. The site used interactive features, infographics, and videos to create a more immersive experience for its readers, helping set it apart from many other gaming websites at the time.

Early on, the site became known for its high-quality gaming journalism. It attracted several prominent gaming journalists and critics, bolstering its industry reputation.

2013, the platform expanded significantly, increasing its coverage of major gaming events such as Gamescom, E3, and the Tokyo Game Show. The site also began paying more attention to independent games and developers, reflecting the growing importance of the indie scene in gaming.

In 2014, it launched its YouTube channel, significantly increasing its video output. This helped grow the site’s audience and allowed it to experiment with new content formats, including comedy shows, game development documentaries, and video reviews.

By 2015, the site had broadened its focus to include topics at the intersection of gaming and culture, such as representation in games, the social impact of gaming, and related issues. This shift reflected the evolving nature of the gaming industry and its audience.

In 2016, the platform introduced podcasts and regular Twitch streams, further expanding its reach and engaging with its audience on new platforms.

In 2017, the platform emphasized the technological side of gaming, increasing its coverage of virtual and augmented reality and delving into the technical aspects of gaming consoles and PCs. In 2018, the platform continued to expand its online presence, producing more content for social media and streaming services. It also began experimenting with new content formats, including long reads and interactive pieces.

In 2019, it shifted some of its focus to esports and streaming culture, actively covering major events and examining how streaming influenced the video game industry.

In 2020 and 2021, the platform adapted to global events, which affected the gaming industry. Traditional gaming expos and conferences were replaced by virtual showcases and online events, which the platform expanded its coverage to include.

In 2022, the platform continued to grow its video content, launching new video series, including documentaries on the history of video games and analyses of game design.

By 2023, the platform had established itself as one of the leading sources of gaming news and commentary worldwide. It continues to evolve alongside media and gaming industry trends.

Over the years, the site has grown from a fledgling gaming news platform into a trusted source for news and analysis of the gaming world. It has successfully adapted to new content formats and distribution channels while staying committed to high-quality journalism and in-depth analysis.

Meaning and History

Polygon Logo History

What is Polygon?

This online resource dedicated to games and entertainment has become a key source for news, reviews, and analysis related to video games. It stands out among competitors due to its in-depth reporting approach and unique editorial style, combining professional journalism with a passion for gaming. The platform offers a wide range of content, from news summaries and game reviews to long-form articles and video series, catering to casual gamers and dedicated enthusiasts. The authors often address broader cultural and social aspects, highlighting how video games influence modern society and interact with other forms of art and media.

2012 – 2024

Polygon Logo 2012

2012, the Polygon website launched, initially positioning itself as a gaming blog. However, within a short period, the portal significantly expanded its scope and transformed into a multi-topic resource offering diverse materials on video games and related culture. This gaming portal is closely tied to and owned by Vox Media.

Simultaneously with the website launch, the first Polygon logo was introduced, which is important in strengthening brand recognition. The logo was minimalistic but impressively beautiful and stylish. It featured a single symbol and one word, which looked concise yet elegant. The geometric figure on the logo was drawn using a carefully selected color palette, creating a sense of depth through shading and highlights on the lines. This 3D effect added dynamism to the logo, which was particularly important for a gaming website where speed and motion play a key role.

The logo’s text element was rendered in black, using a bold font. The first letter, “P,” was capitalized and stood out due to its large size, while the remaining letters were elegant and noticeable but less emphasized. The emblem lasted about 12 years until a rebranding brought an updated version of the identity.

2024 – today

Polygon Logo

The updated logo retained many features of its original prototype but reflected the changes with the website as the platform became a hub for various information about video games; the logo needed to reflect that shift. It is an elegant interplay of shapes and lines, reflecting the spirit of modern media. At its center is the title, rendered in a bold font with clean contours. The letters appear carved from a single block, conveying simplicity and confidence. The sans-serif typeface emphasizes its technological and versatile character.

To the left of the text is a graphic element that resembles animated geometry. Seven triangles connect smoothly to a unified figure to create a visual rhythm. This shape evokes associations with a structure where all parts are interconnected, symbolizing unity and multifacetedness. A gradient from soft pink to deep burgundy gives a sense of motion, resembling waves of color gliding across a surface.

The name embodies the complexity and richness of form. The polygonal figure in the logo represents the platform’s multilayered ideas and approaches. This graphic solution balances simplicity and intricacy, harmoniously aligning the visual style with the brand’s concept.

The overall design conveys dynamism and modernity while retaining a touch of formality. The emblem combines minimalism with richness, creating a unique identity for the platform.