Savage X Fenty Logo PNG
The Savage X Fenty logo is associated with a brand that has redefined comfort and style in lingerie. Founded by Rihanna, it offers a variety of designs suited for different body types, along with comfortable loungewear, making its collections both versatile and inclusive.
Savage X Fenty, a lingerie brand founded by Rihanna in collaboration with TechStyle Fashion Group, was launched in May 2018. The debut featured 90 products, available in sizes from XS to 3XL and in multiple skin tones. On launch day, over 200,000 customers queued online, highlighting immediate interest.
The brand held its first major runway presentation during New York Fashion Week in 2019, which was streamed on Amazon Prime and blended fashion with performance art. That same year, Savage X Fenty raised $50 million for expansion.
In 2020, the company introduced a men’s line and held its second high-profile show, Vol. 2, attracting significant attention. An additional $115 million investment supported retail expansion, leading to the opening of its first physical stores in 2021, including a flagship in Las Vegas.
Further retail growth occurred in 2022, alongside the launch of an athletic wear collection. Its fourth show, Vol. 4, garnered international media coverage. By 2023, Savage X Fenty had extended its global presence and diversified its product range to include maternity and breastfeeding lines.
In 2024, the brand continues to emphasize inclusive design, technological innovation, and the expansion of its global retail presence.
Meaning and History
What is Savage X Fenty?
This brand offers stylish and comfortable lingerie and sleepwear for people of all body types. The collection includes bras, panties, corsets, pajamas, and loungewear in sizes ranging from XS to 4XL. The designs combine current fashion trends, bold aesthetics, and high-quality materials. The brand prioritizes inclusivity and comfort, with fashion shows featuring a diverse range of models showcasing its latest collections in an innovative format.
2018 – today
The launch of Savage X Fenty was structured as an event where visual style played a key role in shaping a new fashion brand. The identity was developed by TechStyle Fashion Group, with creative direction by Phillipa Price. The visual campaign for the launch was organized by Be Good Studios. It was then, on May 11, 2018, that the audience first saw the Savage X Fenty logo, which set the tone for the brand’s entire communication.
The name is placed in one horizontal line, where the words “SAVAGE” and “FENTY” are separated by the letter “X.” It divides the parts of the name, yet also unites them into a single whole, reinforcing the idea of the brand as a union of boldness and refined style.
The font conveys a strict and confident aesthetic. A serif with geometric serifs and sharply defined contours is used. The proportions of the letters are balanced. The entire set is executed in uppercase, which gives the logo formality and underscores its status in the premium lingerie segment. The typeface resembles classical serif forms but is adapted to maintain a connection with modern perception.
The foundation is black text. It emphasizes the strength, status, and aesthetic rigor that the creators defined as the core of Savage X Fenty’s visual style. The result was an emblem where a simple typographic construction became the carrier of all the brand’s meanings.
