Studebaker Logo

Studebaker LogoStudebaker Logo PNG

Studebaker: Brand overview

Founded:February 1852 – November 1967
Founder:Henry Studebaker, Clement Studebaker, John Studebaker, Peter Studebaker, Jacob Studebaker
South Bend, Indiana, U.S.
In 1852, the Studebaker story began in the city of South Bend, Indiana. Here, the Studebaker siblings, Henry and Clem, set up their blacksmith shop, crafting wagons and carriages. The incorporation of John M. Studebaker into the business in 1867 officially became the Studebaker Brothers Manufacturing Company.

Entering the 20th century, the company transitioned from its traditional roots, experimenting with gasoline-driven vehicles in 1902. By 1904, they rolled out their electric-powered Studebaker. The launch of the Studebaker E-M-F in 1911 marked their entry into the mid-priced car segment and quickly gained traction.

The 1920s proved fruitful for Studebaker. Their innovative designs and model updates catapulted them to become the third-largest automobile manufacturer in the U.S. by the end of the decade. However, the company faced a severe financial crisis in 1933, narrowly avoiding bankruptcy through a reorganization.

The 1950s was a period of both innovation and challenge for the brand. In 1953, they showcased their forward-thinking design approach with the Studebaker Starliner coupe unveiling. Yet, just a year later, they merged with truck manufacturer Packard to bolster their position in the market, resulting in the Studebaker-Packard Corporation.

But the latter half of the 1960s spelled the end for Studebaker’s American automobile chapter. Facing stiff competition from the dominant American car producers, Studebaker ceased their U.S. auto production in 1966, though they tried to sustain their efforts overseas. However, by 1967, they decided to pivot entirely, shifting their focus to the Studebaker-Worthington subsidiary, marking the end of an iconic American automotive era.

Meaning and History

Studebaker Logo History

What is Studebaker?

Since its establishment in 1852, Studebaker has left an indelible mark on the landscape of the American automotive sector. Hailing from South Bend, Indiana, the company is celebrated for its dedication to quality and pioneering spirit, known for manufacturing some of the most memorable wagons and cars in history.

The Studebaker brothers – Henry, Clement, John, Peter, and Jacob – were motivated by a dream to create something extraordinary. Their enterprising mindset led them to forsake their blacksmith beginnings and pivot to wagon production, perfectly timed to cater to the westward expansion demands of the mid-19th century. Their unwavering devotion to quality and craftmanship quickly made Studebaker wagons renowned as the era’s most dependable and long-lasting vehicles.

1902 – 1917

Studebaker Logo 1902

1912 – 1935

Studebaker Logo 1912

1935 – 1963

Studebaker Logo 1935

1963 – 1968

Studebaker Logo

Studebaker  color codes

Racing RedHex color:#e30000
RGB:227 0 0
CMYK:0 100 100 11
Pantone:PMS Bright Red C
Egyptian BlueHex color:#24399e
RGB:36 57 158
CMYK:77 64 0 38
Pantone:PMS 296 C
Spanish GrayHex color:#9b9d9e
RGB:155 157 158
CMYK:2 1 0 38
Pantone:PMS 422 C