Tanqueray Logo PNG
The Tanqueray logo shows that the manufacturer has sealed the gin recipe. Nobody knows the exact composition. This saves the brand from fakes. The emblem guarantees that buyers experience the drink’s authentic, unique taste from the 18th century.
Meaning and History
It all started with the priest’s son, Charles Tanqueray, who in 1830 set up in London the distillation of the purest spirit drink with a mild, balanced taste. Before founding his own company, he worked with his brother at the Curries distillery, where he mastered the intricacies of distilling. When the distillery was established, Charles had several recipes and a proprietary technology for purifying alcohol. Moreover, he was the first to abandon the use of sugar and introduced a system of continuous distillation (in 1832).
This allowed the entrepreneur to break into the market and quickly take a leading position. The brothers opened Edward & Charles Tanqueray & Co to retail gin eight years later. In 1868, Charles Tanqueray passed away, and the business was taken over by his son Charles Waugh Tanqueray. To survive in a highly competitive environment, he signed an agreement with Gordon, forming the Tanqueray Gordon & Company union at the end of the 19th century. Based on it, Gordon’s brand products were to be distributed in the British market, and Tanqueray in the American market. This explains its high popularity in the US.
In 1941, the factory building in the Bloomsbury area of London was destroyed during an air attack. Not a stone was left of the enterprise: only the Old Tom alembic survived, which became legendary. Subsequently, he was transported to Cameron Bridge (Scotland), where the wine company settled. It still works, helping to increase the volume of the purest alcohol of multiple distillations. According to 2016 data, Tanqueray gin was the most in-demand in the world, with about 3 million 9-liter cases sold.
To avoid fakes, increase popularity, and gain recognition, the company developed a unique bottle design in 1948: round, tapering downward, with a protruding rib at the top. The branded containers are painted light green and are shaped like hydrants that once pumped water to the London distillery. Another source claims that the container’s original design replicates the appearance of a 1920s shaker used for mixing alcoholic cocktails.
What is Tanqueray?
Tanqueray is a British-Scottish premium gin with an ABV of 40-47.3%. It is produced in Scotland, where the company relocated from the UK after the Second World War. Charles Tanqueray opened it in 1830 in one of the London areas. Now the brand of the most famous gin globally belongs to Diageo Corporation.
Old
The oldest logo of the alcohol brand has its name. It is in italic handwritten text. The inscription is calligraphic and semi-connected, with gaps between “T” and “a” and between “r” and “a.” Thin lines connect the remaining signs. They start in the lower zone for “q” and “y” and go up. The name is written in bold white letters on a black background.
Above is the coat of arms of the Tanqueray dynasty with a pineapple, from behind which the blades of two axes and two spades can be seen. These are important symbols for the family: the tropical fruit represents a tribute to Victorian luxury, hospitality, and cordiality, and the edged weapons testify to the participation of members of the dynasty in the Third Crusade.
New
The modern logo is the quintessence of British chic and the company’s historical heritage. It features a dark red wax seal – the personal mark of the brand’s founder and gin developer. In the center is Tanqueray Sr.’s signature: a curly “T” with three scrolls. It is surrounded by inscriptions indicating the founder’s full name and surname, as well as the place where the plant appeared.
This design conveys the timelessness of a premium drink, as if it were just tested and approved by its creator. At the bottom is the word “Tanqueray,” carried over from the previous visual identity. The only difference between them is in color. In the old logo, the inscription is white; in the current one, it is black.
Font and Colors
The Tanqueray brand works very hard to maintain a high level of distillation in its dry gin; therefore, it emphasizes its connection to its roots. This trend is reflected in all identity elements: the unique green glass bottle, the logo with the founder’s seal, and the name, which she tries not to change. And she succeeds because her product is made according to an old recipe of the highest standard; therefore, the visual elements correspond to the premium content.
For the logo, an individual typeface was developed to emulate handwritten text. The letters are lowercase (except the first), italic, smooth, with smooth lines and harmonious transitions. The base colors of the Tanqueray brand are red and green, and the seal bearing the founder’s personal signature and the bottle are painted in these colors. They are complemented by black, white, and gold.