ThaiBev Logo PNG
Beverages in Thailand are a staple of everyday gatherings, family events, and leisure time in the city. Beer, spirits, and non-alcoholic beverages are part of the standard selection available in stores and establishments. The ThaiBev logo is associated with a company that produces and sells alcoholic and non-alcoholic beverages, serving the mass market and developing local brands.
Thai Beverage was established on October 29, 2003, by entrepreneur Charoen Sirivadhanabhakdi. The company was formed through the consolidation of 58 beer and spirits producers. The holding was built around the Chang brand, which appeared in 1994. By 2003, it held 64 percent of the Thai beer market.
The company’s portfolio also included the Mekhong and SangSom brands, as well as non-alcoholic beverages under the Oishi brand. Due to restrictions of the Thai Stock Exchange, ThaiBev listed its shares in Singapore. In 2006, the company became public and began developing its production and logistics infrastructure.
In 2012, the company acquired the conglomerate Fraser and Neave for 11.2 billion dollars. In 2015, Chang underwent a large-scale rebranding. The new formula and packaging helped the product regain 40 percent of its market share.
In 2016, ThaiBev was included in the Dow Jones Index. In 2017, the company acquired stakes in Grand Royal Group in Myanmar and Saigon Beer in Vietnam. After that, ThaiBev became the largest beer producer in Southeast Asia. In 2018, the company had 133 subsidiaries and operated in more than 90 countries.
In the 2020s, ThaiBev invested in modernizing plants in Thailand and Vietnam. Seven billion baht were allocated for equipment upgrades. In 2021, the company strengthened the premium segment and launched new lines of whiskey and rum.
In 2022, the company successfully overcame rising costs. It developed digital marketing and sports sponsorship. In 2023, new logistics centers were opened in Laos and Cambodia. The product range was expanded to include functional, low-calorie beverages.
In 2024, the brewery’s re-equipment in Lopburi was completed. Production of organic beverages began. ThaiBev invested in digital platforms and expanded its international brand portfolio.
The company has maintained its position as the largest beverage producer in Southeast Asia. It combines traditional brewing with innovative developments and continues to expand in regional markets.
Meaning and History
What is ThaiBev?
The largest beverage producer in Thailand and one of the leaders in Southeast Asia, established by Charoen Sirivadhanabhakdi through the TCC Group holding. The business includes four segments: alcoholic brands Regency, Hong Thong, and SangSom; the beer division with brands Chang and Sabeco; non-alcoholic beverages, such as Cola, Oishi Green Tea, and Birdy; and the restaurant and distribution segments. The company controls almost half of Thailand’s beer market and holds strong positions within ASEAN.
2003 – today
Thai Beverage Public Company Limited was established on October 29, 2003. Several major Thai producers of beer and distilled spirits were brought together under one name. The company’s shares were listed on the Singapore Exchange in 2006. The abbreviation ThaiBev comes from the words “Thai Beverage”. It identifies both the company’s country of origin and its field of business.
The logo is built around the ThaiBev wordmark and two curved stripes beneath it. The name uses a bold sans-serif typeface. The uppercase letters “T” and “B” are enlarged. The dot above the letter “i” is golden brown, while the remaining letters are dark green. Green and golden-brown arcs appear below the name, extending to the right and gradually converging. The white space between the stripes creates depth. Their contours suggest a road, a river channel, or the flow of a beverage.
In 2018, the be>our>friend studio updated the corporate identity while retaining the logo’s familiar foundation. The specialists standardized its usage rules, established consistent proportions, and prepared a shared layout for positioning the name beside the symbol. Green and gold versions became the primary options for corporate materials. Following the update, documents, reports, and other materials received a consistent appearance.
In September 2013, the company received royal permission to use the Garuda, known in Thailand as Phra Khrut Pha. The image appears beside the company’s full legal name on official documents, building facades, reports, and representative materials. The Garuda signifies royal patronage and the organization’s official status.
