Westfield Logo PNG
The Westfield logo symbolizes British motorsport and hand-built cars. It reflects engineering craftsmanship, technical proximity, and the atmosphere of automotive production.
Westfield Sportscars was founded in England in 1982 by former race driver Chris Smith. Initially, Smith built a replica of the Lotus 11, later creating a model resembling the Lotus 7 Series 3, leading Caterham Cars to sue him in 1987. Westfield then changed the design of their cars, creating the recognizable SE, SEw, and SEiW models with fiberglass bodies.
In 1991, the Seight model with a Rover V8 engine was introduced, followed by the launch of the Westfield Race Series in 1995. The company also released the FW400 model and later lightweight sports cars XTR2 and XTR4, known for their high performance. In 2006, Westfield became part of the Potenza Sports Cars group.
In 2019, the company acquired Chesil Motor Company and began producing replicas of the Porsche 356 Speedster. However, in 2022, Westfield faced financial difficulties and was acquired by new owners, Westfield Chesil Ltd. Today, Westfield produces its final sports car series and offers kit cars based on the Mazda MX-5 and Ford Zetec.
Meaning and History
What is Westfield?
A British manufacturer of lightweight, retro-styled sports roadsters. Cars are available both fully assembled and as self-build kits. The construction is simplified to a minimum, using a lightweight tubular frame with minimal equipment. Vehicle weight generally does not exceed 600 kg, ensuring excellent performance. Engines range widely, from compact motorcycle engines to powerful automotive motors. Even basic models accelerate to 100 km/h in under five seconds. Cars are popular with track enthusiasts and those who enjoy fast country driving.
1982 – 2022
The Westfield Sportscars logo was introduced at the time of the British company’s founding and remained largely unchanged for 40 years. Its design accurately reflects the brand’s focus on producing hand-built sports cars inspired by the iconic Lotus Seven.
Compositionally, the emblem is executed as a circle containing a stylized depiction of the sun with evenly radiating rays emanating from a horizontal central axis. The geometrically precise shape of these rays evokes associations with a car wheel and its spokes, directly referencing motorsport and the mechanical components of classic sports vehicles. Symmetrically arranged rays enhance the sense of stability and technical precision.
The word “WESTFIELD,” positioned precisely at the center of the logo, is rendered in a strict, disciplined typeface featuring heavy rectangular serifs, reminiscent of Clarendon and other Victorian-era English typefaces. The letters possess a monumental quality and confident spacing between characters, creating an impression of reliability, technical solidity, and respect for the traditions of British engineering.
The logo’s color palette traditionally remains monochromatic, with black-and-grey contrasts that reflect the technical nature of the company’s products and the absence of unnecessary decorative elements, highlighting the authenticity and mechanical aesthetics of Westfield cars.
The logo’s rising sun symbolism embodies progress, energy, and innovation, aligning with the company’s commitment to continually improving its vehicles. The use of the circular shape emphasizes the completeness of the production cycle, representing ideas of quality and excellence.
Despite changes in ownership and production priorities, the Westfield logo has remained unchanged, becoming a recognizable mark among owners of the brand’s vehicles, such as the Westfield SE, XI, and Megabusa. This visual solution became symbolic of a classic era in British sports car manufacturing and continues to be associated with its finest traditions.
