Westfield Logo PNG
The Westfield logo symbolizes British motorsport and hand-built cars. It reflects engineering craftsmanship, technical proximity, and the atmosphere of automotive production.
Westfield Sportscars was founded in 1982 by former racing driver Chris Smith in England’s West Midlands. Its first project was a replica of the 1956 Lotus 11, followed by cars closely related to the Lotus 7 designed by Colin Chapman in 1957. In 1987, Caterham Cars sued over the body design, forcing Westfield to rework its models. The later SE, SEw, and SEiW gained original fiberglass bodies, wider cabins, and a more distinct identity.
In 1991, Westfield introduced the Seight with a 3.5-liter Rover V8, then its most powerful production car. The company launched the Westfield Race Series in 1995, giving owners a dedicated track championship and linking sales with club motorsport and the growing owner community.
During the 2000s, Westfield developed the XTR2, a tube-frame sports car with a carbon-fiber body weighing under 400 kg. It was followed by the more powerful four-wheel-drive XTR4, built for rally and loose-surface use. Potenza Sports Cars acquired the company in 2006, while production under the Westfield name continued.
In 2019, Westfield bought Chesil Motor Company and added replicas of the 1950s Porsche 356 Speedster to its range. Financial problems followed in 2022, when the business changed owners and was reorganized as Westfield Chesil Ltd. Production continued on a smaller scale. Westfield remained in a British kit-car market shared with Ariel Motor Company, where price, power, and suitability for home assembly shaped competition for specialist buyers.
Meaning and History
What is Westfield?
A British manufacturer of lightweight, retro-styled sports roadsters. Cars are available both fully assembled and as self-build kits. The construction is simplified to a minimum, using a lightweight tubular frame with minimal equipment. Vehicle weight generally does not exceed 600 kg, ensuring excellent performance. Engines range widely, from compact motorcycle engines to powerful automotive motors. Even basic models accelerate to 100 km/h in under five seconds. Cars are popular with track enthusiasts and those who enjoy fast country driving.
1982 – 2022
The Westfield Sportscars logo was introduced at the time of the British company’s founding and remained largely unchanged for 40 years. Its design accurately reflects the brand’s focus on producing hand-built sports cars inspired by the iconic Lotus Seven.
Compositionally, the emblem is executed as a circle containing a stylized depiction of the sun with evenly radiating rays emanating from a horizontal central axis. The geometrically precise shape of these rays evokes associations with a car wheel and its spokes, directly referencing motorsport and the mechanical components of classic sports vehicles. Symmetrically arranged rays enhance the sense of stability and technical precision.
The word “WESTFIELD,” positioned precisely at the center of the logo, is rendered in a strict, disciplined typeface featuring heavy rectangular serifs, reminiscent of Clarendon and other Victorian-era English typefaces. The letters possess a monumental quality and confident spacing between characters, creating an impression of reliability, technical solidity, and respect for the traditions of British engineering.
The logo’s color palette traditionally remains monochromatic, with black-and-grey contrasts that reflect the technical nature of the company’s products and the absence of unnecessary decorative elements, highlighting the authenticity and mechanical aesthetics of Westfield cars.
The logo’s rising sun symbolism embodies progress, energy, and innovation, aligning with the company’s commitment to continually improving its vehicles. The circular shape emphasizes the completeness of the production cycle, representing quality and excellence.
Despite changes in ownership and production priorities, the Westfield logo has remained unchanged, becoming a recognizable mark among owners of the brand’s vehicles, such as the Westfield SE, XI, and Megabusa. This visual solution became symbolic of a classic era in British sports car manufacturing and continues to be associated with its finest traditions.
