Tennis is considered a game with royal origins, having evolved from a courtly entertainment into a spectacular sport that attracts millions of fans to stadiums and television screens. Beginning in the palaces of France and Italy, tennis conquered England, becoming a true sporting religion there. The first clubs and competitions established their international status, after which the game spread worldwide, finding passionate supporters and talented athletes in various countries.
Over the decades, tennis evolved, adapting to new conditions, technologies, and play styles, gaining high speed and spectacle. Today, major tournaments such as Wimbledon, Roland Garros, or the US Open are epicenters of sports and fashion life, drawing millions of spectators and fans.
Brands and tournaments associated with tennis recognized the importance of their visual image. Their simple, sometimes symbolic or vivid logos reflect the spirit and character of specific competitions and sports. Some emblems became iconic due to legendary victories, others due to style or unique designs.
This article will explore the logos of brands and tournaments that have become significant for global tennis. Among them are those widely recognized and lesser-known logos that remain equally interesting.
ProKennex
ProKennex originates from Taiwan, but players from various countries appreciate its products for their technological innovation. The brand began by producing badminton equipment, then shifted to tennis rackets with unique vibration protection systems. The logo reflects speed, depicted by a blue abstract figure symbolizing the energy of a strike. Black inscriptions add restraint to the composition. The company creates rackets that reduce injury risks, making its products sought by professionals prioritizing health.
Gamma
A reputable manufacturer of tennis accessories, strings, and equipment, Gamma established itself in the market through sports innovation. The brand is known for unique materials and advanced technologies that help tennis players reach their potential on the court. The brand’s visual style is energetic. A red circle with the white letter “G” to the left of the brand name conveys activity. The word Gamma, written in large black italic font, enhances the visual perception of the brand. The emblem is designed in a sporty style, highlighting the dynamic nature of tennis. Its products are popular among players seeking reliability and comfort during play.
Wilson
The American company became famous for producing balls and rackets that became symbols of victory at prestigious tournaments. On courts across all continents, their products accompany players in crucial moments. The red logo, executed in a rounded calligraphic font, appears playful and approachable. The bright hue emphasizes the brand’s activity in sports. Wilson balls are used at the Australian and US Open, making the identity a hallmark of high-level professional matches.
Solinco
Solinco is a relatively young brand that is respected among tennis professionals for innovation and product quality. The company produces tennis strings and accessories that have earned players’ trust through durability and technological materials. The Solinco logo includes a stylish abstract figure resembling the letter “S,” curved by the powerful energy of an athlete sending a ball to the opponent’s side. The red color enhanced the brand’s emotional impact, reflecting its passion for sports. Below the symbol, the brand name appears in large black letters, giving a solid appearance. Players who need reliability and high performance select the brand’s products. The company is known in professional tennis circles for collaborating with promising young athletes who rely on its products in key matches.
Lotto
An Italian brand originally established as a tennis footwear and clothing manufacturer, which soon became popular in the broader sports industry. The company became famous through collaborations with legendary tennis players and football clubs. Lotto’s emblem stands out with strict geometry and an angled design associated with sports dynamics. The symbol consists of two intersecting figures forming a familiar pattern. The red and white colors against a black background convey the company’s strength and ambition. The brand regularly emphasizes its connection to Italian design traditions by offering stylish apparel for world-class athletes.
New Balance
The American brand New Balance appeared long before it was associated with tennis. Its journey began with orthopedic shoes, smoothly transitioning into professional sports. The logo is easily recognizable: large letters “NB,” separated by slanted lines, appear energetic. The red hue was deliberately chosen to represent the brand’s activity. The symbolism highlights the brand’s innovation, contributing to its popularity among athletes. Today, world-class tennis players trust the brand’s footwear, affirming its status at tournaments and championships around the globe.
Yonex
The Japanese brand Yonex became legendary by introducing technological innovations in badminton and tennis that had never existed before. The company’s innovations conquered the sports world; it was the first to produce lightweight rackets, improving player performance on courts. The logo is built around the simple monogram “YY,” visually resembling two flying shuttlecocks. The use of green and blue symbolizes nature and the sky, reflecting the harmonious concept of the brand. The company partners with world championships, and its emblem is mandatory at prestigious sporting events.
Tecnifibre
The French manufacturer holds an important position in professional tennis. The company is known as a pioneer in developing high-quality tennis rackets and strings, marked by its dedication to improving sports equipment for optimal results on the court. In Tecnifibre’s logo, the central symbol is a monogram of the letters “TF” in bright colors: red and blue. This combination gives the brand identity a sporting character and highlights the company’s French origins. The name is written in a simple black font with a slight slant, adding dynamism to the emblem. The brand targets young and ambitious tennis players who choose its products for professional growth. Tecnifibre supports tennis players at various tournaments, proving that its equipment helps athletes achieve maximum performance on any surface.
Wimbledon
The oldest tennis tournament in the world is played on grass courts that give matches a unique atmosphere. The green grass demands high-level serving skills and precise court movements, distinguishing players with superior technique. The Wimbledon symbol is known for two crossed rackets inside a green circle, surrounded by a purple frame bearing the tournament’s name. The colors symbolize British tradition and respect for the sport’s history. The brand is characterized by strict rules and a distinctive dress code, highlighting its exclusive character. The tournament represents the pinnacle of sporting culture and has been a benchmark of tennis excellence for generations.
ATP Tour
The ATP Tour manages world-class men’s tennis competitions, covering the most prestigious tournaments. The organization’s emblem reflects tennis speed: a bright blue silhouette of a player merged into the abbreviation “ATP,” combined with the direction of a racket swing. The design hints at the energy of the game and quick player reactions. The company creates conditions for spectacular tennis and talent development, guaranteeing international standards in tournament organization.
Völkl
The German brand Völkl came to tennis from alpine skiing, adapting its engineering skills to new tasks. The company produces thoughtfully constructed rackets using premium materials, earning respect from many athletes. Völkl’s emblem, a strict geometric pattern of intersecting lines on a yellow background, expresses the technological nature of its products. The contrast of black and yellow creates brightness, highlighting the brand’s origin in winter sports, which demand precision in equipment production.
Luxilon
The Belgian company entered the sports world as an innovative tennis string manufacturer and earned recognition among professionals. The brand initially surprised the market with revolutionary technologies that transformed ball feel and control during play. Luxilon’s simple yet refined logo includes a concise monogram “LXN” in a stylish design. Thin lettering reflects the premium approach to string production. The black color gives the emblem a status-oriented appearance, and the strict font symbolizes the company’s flawless engineering. Luxilon strings are chosen by famous tennis players who trust the brand in key matches and tournaments. Product consistency became the main criterion for athletes requiring perfect control and confidence on the court.
Nike
The American company Nike emerged as a vision for a new approach to athletic footwear. The logo known as the “Swoosh” was created by student Carolyn Davidson, inspired by the wings of the ancient Greek goddess of victory. The minimalist symbol embodies athletes’ speed soaring toward victories. Tennis became part of the company when world stars stepped onto courts wearing Nike shoes. Today, the “Swoosh” is popular, evolving from a simple graphic into an iconic mark associated with champions of major tournaments.
Slazenger
The British company has had a longstanding relationship with tennis. It earned a reputation as a reliable manufacturer, becoming the official ball supplier for the famous grass-court tournament, Wimbledon. Slazenger takes pride in having its balls fly across English lawns for over a century. The brand’s emblem features a panther leaping forward above the neatly drawn company name. The panther symbolizes athletes’ determination. The detailed animal graphic demonstrates the company’s commitment to providing high-quality products. A serif font adds elegance typical of the British style. The company is known in various sports, including cricket and golf, but tennis has been its primary focus, confirming the brand’s status as trusted by legends.
Joola
A respected German brand renowned in the world of table tennis. Initially, the company specialized in producing professional equipment, including tables and balls. Today, Joola is synonymous with quality among international-level players. The logo features an abstract triangular figure conveying the power of a racket stroke. Almost all brand-name letters, except the double “O,” are encoded within the design. This originality makes it a mysterious symbol for table tennis enthusiasts.
US Open
The American Grand Slam tournament is held in the largest US city, New York, attracting record-breaking attendance. The championship determines leaders in the world rankings. The tournament’s logo features a stylized yellow ball with white stripes and the inscription “US Open” in dark blue, capturing the dynamic and ambitious atmosphere characteristic of the event. Matches are played on fast, hard courts, favoring aggressive and powerful serves. The tournament concludes the Grand Slam series, acting as the year’s final milestone, where tennis stars’ destinies are decided.
K-Swiss
The history of K-Swiss began with a love for tennis and Swiss traditions. The Brunner brothers transferred Swiss precision and reliability into athletic footwear, helping the company gain players’ trust. The brand’s symbol is a shield with diagonal red and blue stripes, reflecting the brand’s style and reminiscent of Europe’s heraldic traditions. The name, written in large letters beneath the shield, conveys stability. K-Swiss produces footwear tested in the largest tennis championships.
Laver Cup
The Laver Cup logo stands out for its refined style, where letters are turned into striking shapes. The silver tone of the text conveys the tournament’s premium feel, reflecting the status of the competition named after legendary Rod Laver, who won all four Grand Slam tournaments in one year. Founded on Roger Federer’s initiative, the tournament annually brings together Europe’s best players and a team representing the rest of the world, emphasizing global unity through tennis. The identity communicates prestige and history, recalling the sport’s golden age and modern popularity.
United Cup
The United Cup logo represents a spectacular fusion of blue and violet shades, forming a letter “U,” reminiscent of a cup or an embrace. The color palette symbolizes unity and cooperation, central ideas of this tournament that unite men’s and women’s tennis in a mixed team format. Organized jointly by the ATP and WTA, the United Cup gathers the world’s top tennis players. The emblem is associated with friendship, harmony, and sportsmanship, highlighting the significance of competitions where men and women compete equally, demonstrating equality on the court.
Head
The brand’s history began with winter sports, but the company’s name is often heard on major tennis courts today. The logo features an unusual abstract symbol, reminiscent of the upper part of a ski, reflecting the company’s initial specialization. Head is known in sports for developing tennis rackets made of metal, composites, and titanium, which have won professional recognition. Famous athletes who have won prestigious tournaments and championships use the company’s products. The emblem is part of tennis culture, embodying technological expertise and the company’s engineering mindset.
ITF (International Tennis Federation)
The highest governing body of world tennis oversees compliance with game rules and organizes major international team competitions. The federation’s symbol consists of a large green letter, such as “ITF,” connected by an arched line representing a ball’s trajectory, followed by a yellow tennis ball. The emblem’s colors are symbolic: green is associated with grass-court surfaces used in the oldest competitions, while yellow is the classic tennis ball color. The ITF regulates game rules, sets equipment and court standards, and controls tennis quality at all levels.
Prince
An American brand founded in the small town of Princeton, it is respected in the tennis world for its innovations. The company started by producing revolutionary oversized rackets, changing the game’s rules. Prince’s logo is known for its bold lowercase lettering in a bright green shade. The color scheme symbolizes the company’s fresh solutions. Above the letter “i” is an unusual tennis ball-like dot. This small symbol adds sportiness and liveliness to the emblem. The brand regularly updates its product line, setting trends on the courts.
Roland Garros (French Open)
The Roland Garros tournament is unique among Grand Slam competitions, played on slow clay courts that demand endurance from tennis players. The championship is named after the legendary French pilot Roland Garros. The clay surface creates special playing conditions, making the competitions tactically distinctive. The tournament symbol includes the monogram “RG” against a terracotta background, matching the traditional clay color of the stadium in Paris. Since its creation in the early 20th century, the tournament has attracted the world’s best athletes, allowing them to showcase their skills in long, demanding matches.
Under Armour
Under Armour is a relatively young brand that has entered the elite of sports equipment. The company is known for clothing made from moisture-wicking fabrics, enabling athletes to increase endurance. The strict combination of the letters “U” and “A,” forming a symmetrical shape resembling a protective shield, is the foundation of Under Armour’s logo. The black color indicates the company’s strength in the sports industry. Players choose the company for the reliability of its gear during intense matches and training.
Dunlop
Dunlop belongs to brands that are deeply integrated into tennis culture. The company is globally known for balls that have become classics on sports courts. Its logo with a “flying D” was created to symbolize the speed of a tennis ball and an athlete’s drive for victory. The emblem’s arrow-like shape reflects competitive spirit, excitement, and determination. Dunlop tennis balls are officially used in numerous world-level tournaments, including legendary Grand Slam events. Dunlop has a reputation as a brand producing products for true racket masters.
Australian Open
The Australian Open logo has a style that demonstrates a modern approach to sports. The simple forms of letters “A” and “O,” executed in bright blue, symbolize the openness and dynamism of the tournament. It is the first Grand Slam event, attracting global audiences and top athletes to Melbourne. The visual identity evokes summer, the sun, and Australia’s active lifestyle. Organizers have made the tournament one of the most attended sports events, and the new visual style reflects this ambition for brightness and appeal. The blue color symbolizes Australia’s ocean and sky, emphasizing the unique atmosphere of the famous tournament.
Davis Cup
The Davis Cup logo embodies prestige and competitive spirit in tennis. The tournament’s symbol features a green circle with a white curve resembling the trajectory of a tennis ball. This symbolically points to the game and unity of participating nations, annually competing for the renowned silver trophy. Originating from Dwight Davis’s idea in the early 20th century, the Davis Cup became the most prestigious men’s team competition. National teams’ participation and match character make the tournament a unique tennis event. Its identity reflects heritage and respect, highlighting the international character of a competition gathering the world’s best players.
WTA (Women’s Tennis Association)
The WTA manages women’s professional tennis tournaments, uniting the world’s top female athletes. The association’s symbolism is a strict dark purple inscription, representing solidity and professionalism in women’s tennis. The simplicity of the abbreviation emphasizes the importance and status of the WTA, helping the association achieve global recognition. The organization significantly contributed to women’s sports popularity, introducing legendary athletes like Serena Williams, Martina Navratilova, and Chris Evert to the world.
Babolat
The French brand Babolat has a rich history, initially producing tennis strings. The company was the first to introduce natural strings, transforming the sport into a new art form. Its name frequently appears on center courts, and legends of global tennis use its equipment. The logo is based on two stripes forming stylized tennis strings. The blue color is associated with quality. These strings have become a hallmark for professionals winning at prestigious tournaments. Every tennis player knows this emblem on sports stars’ rackets and inspires millions of enthusiasts worldwide.
Adidas
The German brand emerged thanks to the Dassler brothers, who aimed to create the best athletic footwear for athletes. The three-stripe logo originally appeared as a solution to enhance the appeal of shoes, but gradually became the brand’s trademark. Adidas achieved recognition in tennis by producing equipment for legendary athletes. The modern Adidas symbol consists of three ascending angled lines, symbolizing an athlete’s path toward success. Over many years, the company has supported hundreds of athletes at major tournaments, becoming a key sponsor on tennis courts worldwide.
Billie Jean King Cup
The bright and fresh design of the Billie Jean King Cup logo reflects the tournament’s energy and progressiveness. Large blue letters harmoniously combine with lime-green handwritten lines, adding a sense of ease. The tournament is named after the legendary American tennis player Billie Jean King, who was known for advocating gender equality in sports. It is the premier team competition for women, formerly the Fed Cup. The emblem reflects her energy and determination, supporting an atmosphere of strong competition and sports unity. The name change highlights the tournament’s desire to remain relevant and inspiring for a new generation of tennis players.
Asics
The Japanese brand Asics was born from Kihachiro Onitsuka’s dream of creating footwear to improve athletic performance and promote health. The name is borrowed from a Latin proverb emphasizing the unity of a strong body and a healthy spirit. The company focused on the functionality of its products, beginning with basketball sneakers and moving into specialized tennis equipment. The logo consists of a dynamic swirl symbolizing the athlete’s energy. The spiral resembles a running track, along which an athlete races toward victory. The blue visual is associated with confidence, quality, and product superiority. Athletes who choose the brand trust its proven technologies. Today, the brand is known far beyond Japan, remaining a favorite among tennis players, track athletes, and runners.
Conclusion
The most famous tennis logos have transcended being mere images to become part of global tennis culture. They symbolize sports victories, traditions, and the atmosphere of tournaments followed by millions of fans. Legendary emblems, such as Wimbledon’s crossed rackets, Roland Garros’ vibrant colors, and the US Open’s concise style, unite generations of athletes and spectators.
Through their identities, tennis brands and competitions convey the emotional connection of sports with history, geography, and lifestyle, defining the identity of tournaments and athletes represented by these symbols. Their design and uniqueness secure their place among the most important symbols in global sports, creating a link between tennis traditions and contemporary culture.