Xiaomi Car Logo PNG
The Xiaomi car logo symbolizes the company’s transition from electronics to the automotive industry. It retains Xiaomi’s recognizable style while adapting its inherent simplicity, neatness, and technological character to the company’s new direction.
In March 2021, Xiaomi’s founder Lei Jun announced the company’s entry into the electric car business. Xiaomi Automobile was formally established on September 1, 2021, with Lei as CEO. The group committed about $1.4 billion at launch and planned to invest $10 billion over 10 years. It built a 718,000-square-meter factory in Beijing and recruited engineers with experience at BMW and other established automakers.
The first model, the SU7 sedan, was unveiled on December 28, 2023. Sales began on March 28, 2024, and more than 50,000 orders were placed within 27 minutes. Demand quickly exceeded initial production plans, leading the company to raise its annual target. The later SU7 Ultra pushed the brand into the high-performance EV segment. It competed with premium electric sedans from Tesla and Porsche.
On March 29, 2025, an SU7 crashed on a highway in Anhui while using the Navigate on Autopilot driver-assistance system, killing three people. The driver had taken control shortly before impact. The accident triggered public scrutiny, and new orders fell in April. Xiaomi supplied vehicle data to police, formed a response team and said it would assist the victims’ families.
By August 2025, more than 339,000 SU7 cars had been sold. Chinese regulators later required a software update for 116,887 standard SU7 vehicles produced from February 2024 to August 2025 after finding deficiencies in the driver-assistance system’s obstacle recognition.
Meaning and History
What is Xiaomi car?
A premium electric sedan produced by a renowned mobile device manufacturer. The vehicle was designed by a specialist who previously collaborated with BMW. Primary functions are controlled via a high-resolution 16.1-inch screen. The car features a proprietary operating system that integrates devices, home appliances, and vehicle systems.
2021 – 2023
The launch of Xiaomi’s automotive division was accompanied by a logo already familiar to users from other company products. After announcing the release of its first car, the Xiaomi SU7, the brand decided not to create a new symbol but to retain the recognizable soft-square form, preserving continuity in the visual system.
The main color of the design is called Mi Orange. It was chosen by the company’s founder, Lei Jun, who associated the shade with the brand’s energy and its goal of openness and accessibility to younger generations. The orange color conveys optimism and Xiaomi’s technological orientation, and is associated with movement and innovation.
The design is based on the abbreviation “Mi.” The abbreviation comes from the phrase “Mobile Internet” and serves as a reminder of the brand’s digital origins and experience in electronics manufacturing.
The typographic foundation is closely related to the Mi Lanting typeface, which the company created in collaboration with the Chinese studio FounderType. The font features smooth lines and balanced proportions, creating visual harmony and a recognizable style.
The move into the automotive industry did not require changes to the brand symbol. The company retained the time-tested mark and expanded its meaning by applying it to a new category of automotive manufacturing technologies.
2023 – today
In 2023, a new logo was created for the Xiaomi SU7 model, specifically tailored to meet the automotive industry’s aesthetic standards. Instead of the standard orange color, a silver shade resembling car body metal was used. The color conveys a technological feel and aligns with premium automotive design standards.
The “Mi” symbol gained depth and an engraved surface. For the first time, the logo became a tactile element. The letters appear recessed into the material, and the mark resembles a structural component of the car body. This treatment lends the image a sense of realism and links the emblem to the constructive aesthetics of automotive design.
The silver accent underscores the SU7 model’s status and its association with the high-end vehicle segment. It is visually associated with metal, strength, and technological precision.
The typeface retains outlines similar to those of the Mi Lanting font used in all brand products.
The updated logo reflects Xiaomi’s intention to establish itself in the automobile manufacturing industry and bring its recognizable corporate symbol into a new field.
Font and Colors
The Xiaomi SU7 model’s visual system uses a custom font designed for the company’s automotive division. All letters are lowercase sans serif with smoothly rounded edges. Their shape reflects the brand’s desire to emphasize the technological and modern nature of its products. Among commercial analogs, the fonts Automata and Ample are closest to the one used, as they share similar proportions and line characteristics.
The Xiaomi car logo features a matte silver metallic finish. The surface features soft, subdued reflections reminiscent of brushed aluminum. The color enhances the brand’s technological background and visually connects the mark to the automotive theme.