Xiaomi Car Logo PNG
The Xiaomi car logo symbolizes the company’s transition from electronics to the automotive industry. It retains Xiaomi’s recognizable style while adapting its inherent simplicity, neatness, and technological character to the company’s new direction.
Xiaomi’s automotive history began in March 2021, when its founder, Lei Jun, announced the launch of its electric car division. Investing $1.4 billion from the start, Xiaomi Automobile was created without partners or compromises. The company built a large factory near Beijing and attracted specialists from BMW and leading venture capital firms.
The brand’s first electric car, the Xiaomi SU7 sedan, appeared in March 2024. The model was compared with the Tesla Model S, which offers a driving range of up to 800 km and high performance. Its initial price was lower than many competitors’, leading to rapid order growth. Later, the sports version, the SU7 Ultra, was released, accelerating to 100 km/h in under 2 seconds.
Despite an accident involving its autopilot in 2025, Xiaomi continued to grow its sales. By May 2025, the company had delivered more than 200,000 vehicles. Xiaomi is developing two new vehicles: the YU7, a compact electric crossover, and the Kunlun, a full-sized SUV, both planned for release in the coming years.
Meaning and History
What is Xiaomi car?
A premium electric sedan produced by a renowned mobile device manufacturer. The vehicle was designed by a specialist who previously collaborated with BMW. Primary functions are controlled via a high-resolution 16.1-inch screen. The car features a proprietary operating system that integrates devices, home appliances, and vehicle systems.
2021 – 2023
The launch of Xiaomi’s automotive division was accompanied by a logo already familiar to users from other company products. After announcing the release of its first car, the Xiaomi SU7, the brand decided not to create a new symbol but to retain the recognizable soft-square form, preserving continuity in the visual system.
The main color of the design is called Mi Orange. It was chosen by the company’s founder, Lei Jun, who associated the shade with the brand’s energy and its goal of openness and accessibility to younger generations. The orange color conveys optimism and Xiaomi’s technological orientation, and is associated with movement and innovation.
The design is based on the abbreviation “Mi.” The abbreviation comes from the phrase “Mobile Internet” and serves as a reminder of the brand’s digital origins and experience in electronics manufacturing.
The typographic foundation is closely related to the Mi Lanting typeface, which the company created in collaboration with the Chinese studio FounderType. The font features smooth lines and balanced proportions, creating visual harmony and a recognizable style.
The move into the automotive industry did not require changes to the brand symbol. The company retained the time-tested mark and expanded its meaning by applying it to a new category of automotive manufacturing technologies.
2023 – today
In 2023, a new logo was created for the Xiaomi SU7 model, specifically tailored to meet the automotive industry’s aesthetic standards. Instead of the standard orange color, a silver shade resembling car body metal was used. The color conveys a technological feel and aligns with premium automotive design standards.
The “Mi” symbol gained depth and an engraved surface. For the first time, the logo became a tactile element. The letters appear recessed into the material, and the mark resembles a structural component of the car body. This treatment lends the image a sense of realism and links the emblem to the constructive aesthetics of automotive design.
The silver accent underscores the SU7 model’s status and its association with the high-end vehicle segment. It is visually associated with metal, strength, and technological precision.
The typeface retains outlines similar to those of the Mi Lanting font used in all brand products.
The updated logo reflects Xiaomi’s intention to establish itself in the automobile manufacturing industry and bring its recognizable corporate symbol into a new field.
Font and Colors
The Xiaomi SU7 model’s visual system uses a custom font designed for the company’s automotive division. All letters are lowercase sans serif with smoothly rounded edges. Their shape reflects the brand’s desire to emphasize the technological and modern nature of its products. Among commercial analogs, the fonts Automata and Ample are closest to the one used, as they share similar proportions and line characteristics.
The Xiaomi car logo features a matte silver metallic finish. The surface features soft, subdued reflections reminiscent of brushed aluminum. The color enhances the brand’s technological background and visually connects the mark to the automotive theme.