EVA Air Logo PNG
The EVA Air logo emphasizes the airline’s international status and reliability. Its simple, business-like design is associated with high-quality service and safety.
EVA Air was founded in Taiwan in 1989 after Evergreen Marine chairman Chang Yung-fa received government approval to establish a private airline. State-owned China Airlines had previously controlled the market. Before operations began, the company ordered Boeing 747-400 and MD-11 aircraft, indicating plans for long-distance international routes rather than a regional network.
The first commercial flight connected Taipei and Bangkok on July 1, 1991. It later added routes across Asia and to more distant markets. In 1992, EVA Air introduced Economy Deluxe on Los Angeles services. Regarded as the first premium economy cabin in commercial aviation, it offered extra space and upgraded service between standard economy and business class. Singapore Airlines and Cathay Pacific adopted similar cabins several years later.
By the mid-1990s, the carrier had reached operating profitability and developed EVA Air Cargo, drawing on Evergreen Marine’s logistics experience. Fleet renewal began in the early 2000s with orders for 777-300ERs and Airbus A330-200s. Hello Kitty flights launched in 2005, extending the character theme from exterior liveries to cabin interiors, tableware and crew uniforms.
EVA Air joined Star Alliance in 2013, linking passengers to partner routes and shared mileage programs. The last passenger 747-400 left service in 2017. The Hello Kitty format returned in 2023 on routes to Sapporo, Bali and Chicago, continuing a program first introduced nearly two decades earlier.
Meaning and History
What is EVA Air?
It is a major airline from Taiwan, part of an international transportation holding company. Its routes cover Asia, Europe, North America, and Australia. The airline operates modern aircraft, some of which are decorated with popular Japanese cartoon characters. It is known for its high safety standards and excellent service, particularly praised for authentic Asian cuisine served on board.
1989 – 2013
The EVA Air logo was designed to showcase the airline’s international status and ambitions, and to convey its connection to its parent company, Evergreen Group. The design concept focused on key corporate qualities: reliability, technological expertise, and global presence.
The logo consists of two interconnected parts. On the left is the name “EVA AIR,” written in uppercase letters using a bold geometric sans-serif typeface. The font features strict, straight lines and square-shaped glyphs, projecting stability and professionalism. The lettering is rendered in green, the corporate color of the entire Evergreen Group.
To the right of the name is a symbol resembling an aircraft’s vertical stabilizer. It is shaped like an angled triangle, with a globe image drawn in orange lines representing parallels and meridians. At the center of the globe is an eight-pointed green star, the emblem of Evergreen Group. The star symbolizes navigation, guidance, and global presence, aligning directly with the airline’s core business. Along the right edge of the symbol, a vertical orange line imitates the contour of an aircraft tail.
The logo’s color palette, combining green and orange, was specifically chosen to emphasize continuity with other Evergreen Group enterprises, including Evergreen Marine, the largest Asian shipping company. The orange adds energy and dynamism, while the green conveys trust. This composition reflects EVA Air’s aspiration to stand out in the international market.
2013 – today
The updated version is a refined, simplified evolution of the airline’s brand mark. This redesign was not radical but aimed at moderate modernization to meet the needs of digital platforms and international visual identity standards.
The name “EVA AIR” is written in uppercase letters in a dense geometric sans-serif typeface. The letters have straight, even lines and balanced proportions, emphasizing the airline’s reliability. The green shade maintains continuity with the Evergreen Group’s corporate style, which also owns EVA Air. However, it has been slightly lighter, creating a fresher, more modern look. Letter spacing has been tightened, giving the wordmark a stronger sense of unity.
On the right is a symbol depicting a stylized aircraft vertical stabilizer with a globe inside. The globe features a grid of orange parallels and meridians. The composition was visually simplified by removing the orange line along the tail’s edge, making the symbol cleaner and easier to read across different media.
The updated logo was implemented across all aspects of EVA Air’s corporate identity, including placement on new Boeing 777 and 787 aircraft, crew uniforms, printed materials, and the company’s digital communications.
