Rimac Logo PNG
The Rimac logo symbolizes a brand built on boldness and engineering precision. The company was founded on a desire to create electric vehicles that surpass expectations and has become an exemplar of combining speed, silence, and technical excellence.
Rimac began in Sveta Nedelja, Croatia, in 2009, when 21-year-old Mate Rimac founded the company in his garage. His first major project converted a 1984 BMW E30 into the 593-hp electric Green Monster. In 2011, the car set five FIA records in its class, bringing the young company attention from the automotive press. A self-taught engineer without a formal degree, Rimac developed the record-setting conversion without support from a major carmaker.
Rimac presented the Concept One in 2011. Built as an electric hypercar from the outset, it used four motors producing 1,224 hp, reached 340 km/h, and was limited to eight units. The model drew comparisons with Koenigsegg. In 2015, it finished second overall at the Pikes Peak hill climb in Colorado.
Alongside car production, Rimac supplied batteries, electric motors, and drivetrain software to other manufacturers. Aston Martin used its technology in hybrid projects, while Pininfarina selected a Rimac electric platform for the Battista. In 2018, the company announced the 1,914-hp Nevera, with a claimed 0 to 100 km/h time of 1.95 seconds and a 650-km range.
In 2021, Volkswagen Group and Porsche transferred Bugatti into a joint venture controlled by Rimac. The deal placed the historic marque under the management of a Croatian company founded 12 years earlier. In 2023, the Nevera reached 412 km/h on a German test track, setting an official production electric-car speed record. Rimac marked its 15th anniversary in 2024 with the Nevera R.
Meaning and History
What is Rimac?
It is a Croatian manufacturer of exclusive electric hypercars. Founded by an entrepreneurial enthusiast, the company produces limited-series vehicles with impressive speed capabilities. Its models accelerate from 0 to 100 km/h in less than two seconds. Rimac also develops components and systems for major global automakers and co-owns a prestigious French hypercar brand.
2009 – 2016
The first Rimac logo combined classic automotive design with innovative aesthetics. The central element was a shield symbolizing protection and brand authority, featuring a stylized letter “R” that alluded to the aerodynamic design of the company’s supercars.
The shield had a distinctive carbon-fiber-like texture, popular in motorsports, which emphasized the technological advancements and the use of ultra-light materials in electric vehicles by Mate Rimac’s company.
Below the shield, the word “RIMAC” appeared in a strict geometric font with unique cuts, conveying confidence and a premium image.
The monochrome palette of silver and black conveyed technical precision and purity, highlighting the brand’s high-tech nature and premium positioning.
2016 – today
In its new period, Rimac chose to simplify its image, adopting a concise style and moving away from previous complex details. The company emphasized its global status with clean lines and strict geometry, eliminating unnecessary decorative elements. Instead of textured effects and metallic shades, a simple monochrome logo appeared.
The logo is based on the outline of a vertically elongated shield, with a smooth, rounded top and a pointed bottom. The outline is rendered as a solid dark gray line. Inside the shield, there is no background. At its center is a stylized letter R created from a single continuous line. The left side of the symbol is missing, yet the figure remains legible thanks to its curves. The letter serves as a metaphor for the company’s technological orientation and the power of its electric vehicles.
Below the symbol is the name RIMAC. The typeface is set in large capital letters with wide letter spacing. The futuristic quality of the letters is combined with their unusual form. Each character lacks part of an element, except for the letter I. The first letter R echoes the symbol inside the shield, but its right leg is shortened, adding additional originality. All letters point to the brand’s technological and innovative foundation.
The redesign was carried out by the Adriatic Creative studio, which conveyed contemporary trends in the automotive market and the premium electric vehicle segment. The new style emphasizes innovation in electric car development.
