Paramount+ Logo PNG
The Paramount+ logo hints at the streaming service’s ambitions. Offering high-quality content from various film studios, the emblem symbolizes the media service’s connection to a longstanding cinematic legacy while reflecting its commitment to modern technologies.
Paramount+: Brand overview
The story of Paramount+ began in 2014 when CBS Corporation introduced CBS All Access, its first subscription-based streaming service. Initially, the platform offered access to CBS’s content library, including live local CBS stations, classic programs, and current shows.
In 2015, CBS All Access began developing original content, starting with the announcement of Star Trek: Discovery, its first exclusive series. This marked an important milestone in the evolution of the service as a creator of original programming.
The release of Star Trek: Discovery in 2017 became a pivotal moment, attracting many new subscribers. That same year, the platform expanded its efforts to commission additional original projects to build its unique content catalog.
The merger of Viacom and CBS Corporation in 2019, forming ViacomCBS (later renamed Paramount Global), brought new opportunities for the service. The merger significantly expanded the content library, incorporating properties across the company’s brands.
In 2020, CBS All Access announced its rebranding to reflect its expanded catalog, including content from CBS, Paramount Pictures, Nickelodeon, MTV, Comedy Central, and BET.
The updated platform officially launched on March 4, 2021, offering an extensive library that included Nickelodeon’s children’s programming, live sports broadcasts, original series, and films from Paramount Pictures.
The service began its global expansion in 2021, launching in Latin America and Scandinavian countries. It also ramped up original content production, including spin-offs from popular franchises.
In 2022, the international rollout continued, reaching the UK and other European markets with content tailored for local audiences. The platform increased investments in original programming to attract subscribers worldwide.
By 2023, the catalog expanded to include a mix of new and classic movies and TV shows. Emphasis was placed on developing key franchises like Star Trek and Yellowstone, bolstering the company’s reputation for quality original content.
Over time, this streaming service has evolved from a CBS network extension into a global platform offering a wide array of content for diverse audiences. With investments in original programming and ongoing international growth, it continues to strengthen its position in the competitive streaming market.
Meaning and History
What is Paramount+?
This streaming platform offers access to movies, TV shows, sports broadcasts, and news. Its library features classic films, modern blockbusters, and original shows created exclusively for the platform. It includes popular franchises, documentaries, children’s programming, and sports events like Champions League matches. The platform combines a rich cinematic history with the convenience of modern digital streaming, offering diverse content for viewers of all ages.
2017 – 2021
The graphic symbol of Paramount+ closely resembles the emblem of Paramount Pictures. This unified branding highlights the connection between the streaming service and the renowned film company since the early 20th century. The new media service has inherited more than just a logo from the historic Hollywood studio—it has gained viewers’ trust and worldwide recognition, as the iconic mountains and stars are associated with a rich cinematic legacy.
At the center of the emblem is a pointed mountain placed within a dark blue semicircle. It is depicted in negative space, with its silhouette formed by a large white area that can be interpreted as snow. It is believed that W.W. Hodkinson, the founder of Paramount, often saw this mountain during his childhood in Utah.
Along the outer edge of the semicircle are 22 five-pointed stars. Initially, these stars were intended to represent the actors who signed contracts with Paramount Pictures in 1914. However, since there were 24 individuals, the number of stars does not align. The semicircular constellation in the streaming service’s logo is a generalized symbol of success and high standards.
At the mountain’s base is the inscription “Paramount+,” rendered in the company’s signature script font. The contrasting line thickness, elegant curves, and slight slant of the letters lend the emblem a sense of sophistication and dynamism. The font reflects the continuity of the brand and its association with the legendary film studio.
2021 – today
In 2021, the streaming service CBS All Access was rebranded as Paramount+, leading to the relaunch of the brand name originally introduced in 2017. The new logo symbolized the platform’s heightened ambitions, aiming for global reach and a broad audience.
Designers slightly adjusted the emblem’s composition to emphasize the lower text. To achieve this, they changed the proportions of the elements, enlarging the service’s name and reducing the size of the mountain within the semicircle. The shadows forming patterns on the mountain slopes were reshaped and lost some fine details, but this change is less noticeable than repositioning the stars. The arched constellation has been moved from outside the blue semicircle to within it.
The designers had to remove a few stars, as they wouldn’t fit in the confined semicircle. As a result, there are now 13 stars, matching the number of letters in the phrase “Paramount Plus.” The stars symbolize the high-quality content offered by the streaming platform, which includes a variety of TV series, movies, sports, and news programs produced by Paramount Pictures and other studios.
The mountain represents the heights the modern media service aspires to reach. It reflects the pinnacle of possibilities, enabling viewers to enjoy cinematic masterpieces. The “+” symbol conveys the same meaning, emphasizing that this is not just an entertainment service but a platform providing access to exclusive content.
The enlarged word “Paramount” is rendered in a custom script font with bold diagonal strokes. It appears elegant and decorative, especially in the new light blue color (#0064FF), which replaces the previous dark blue shade used in the logo.
