The rectangle rightfully occupies a place as one of the most popular shapes in logo creation. Its shape resembles windows and doors, symbolizing openness and accessibility. The rectangle conveys reliability, rigor, and structural clarity in design, so brands actively use it to communicate stability and order. Its straight lines create a visual feeling of confidence, reliability, and calmness, which are necessary when positioning almost any company or product. In marketing, this form ensures audiences perceive a brand as dependable and trustworthy.
On the other hand, designers note an interesting aspect: the rectangle represents a space ready to be filled with various images and meanings. It can reflect classical rigor, conservatism, and a modern style with bright and bold colors. Brands skillfully use this property, filling a simple shape with complex ideas and creating logos that speak for themselves.
Below are some of the most famous and memorable examples of logos based on rectangles.
Live Nation
The Live Nation logo is enclosed in a red rectangular frame with an open lower edge, symbolically resembling a stage or concert hall space that is accessible and open to viewers. The outline creates a sense of freedom, an atmosphere of live performances, and interaction with the audience. The brand name is geometric and confident in red and black capital letters. The silhouette of a person replacing the letter “I” emphasizes the emotion and energy of live concerts. The company organizes major concerts, tours, and music festivals worldwide, serving as the largest promoter of live performances by famous artists. Visually, the rectangle frame conveys the concept of “live action,” focusing on the figure of a person emotionally responding to the events.
Five Vodka
The Five Vodka logo is based on the image of a vertical rectangle filled with saturated gray color. The rectangular form is perceived as a symbol of the product’s stability and reliability, while its vertical orientation evokes associations with upward movement, high quality, and a premium status for the drink. The word “FIVE” is arranged vertically along the entire shape, written in light-colored letters, with the central letter “V” highlighted in bright white and serving as the main accent. This design technique stylistically differentiates the brand, visually forming a sense of direction or path, symbolizing the pursuit of flavor perfection.
Jersey Films
The rectangle in the Jersey Films logo is a solid frame enclosing an original inscription with dynamic and slightly unconventional letter shapes. The geometric rigor of the outer borders contrasts with the unusual typeface, characterized by its lively character and asymmetrical contours, creating a visual dialogue between tradition and creativity. The rectangle symbolizes the cinema screen on which the action of films produced by the studio unfolds. It represents the boundaries of space within which stories, ideas, and characters emerge. The sharp and whimsical font elements could allude to the genre diversity of the company’s films, ranging from comedies to dramas and thrillers, including famous projects such as “Pulp Fiction” and “Erin Brockovich.” The studio is known for unconventional storytelling and memorable characters, and the rectangle in its visual style serves as a restrained background, emphasizing the studio’s cinematic nature and artistic freedom.
Pure Encapsulations
With rounded corners, the blue rectangle of the Pure Encapsulations logo conveys the softness, naturalness, and care of the company’s products related to healthy nutrition and vitamins. The text, set in smooth cursive, is written in two lines and emphasizes the brand’s naturalness and harmony. The word “pure” is larger than the lower inscription and is executed in bold italic sans-serif, evoking the purity and transparency of the ingredients used by the company. The rounded corners symbolize gentleness and the company’s careful approach to product creation. The design fosters a sense of trust and openness characteristic of the health and nutrition product market.
AMC
The AMC logo is built upon a simple geometric foundation, represented by a rectangular shape with a thin border, within which a contrasting inscription is placed. The use of a rectangle serves as a visual representation of the television and cinema screen format central to the channel’s activities. The logo’s typeface consists of thick, confident letters, with an unusual combination of a lowercase “a” and uppercase “MC.” This demonstrates the channel’s openness to experimentation and creativity, as the company actively promotes original series and films that set trends in the television industry. The black-and-white color palette emphasizes clarity and contrast, serving as a reminder of classic cinema and auteur television styles.
Valve
Valve’s logo is characterized by minimalism and an original approach to typography. It is presented as a simple rectangle in a rich red shade, containing even white letters. A distinctive feature of the logo is the smaller final letter “E,” which adds a hint of mystery and symbolizes the company’s unconventional thinking. The rectangular shape represents the brand’s steadiness and stability within the gaming industry, while the smaller “E” suggests the creative aspect of the brand, renowned for innovative gaming projects, the digital platform Steam, and famous game universes such as Half-Life, Portal, and Counter-Strike.
AIG
The AIG logo is built around rectangular geometry, creating a sense of order and stability. The lines of the frame are calm and even, rendered in sky blue, symbolizing the brand’s reliability and transparency in the insurance and financial services sector. Inside the frame, the letters of the abbreviation are presented in a simple, clear sans-serif font. The entire composition symbolically represents security and dependability, which are closely tied to the company’s activities. The minimalism and neatness of the design underscore the brand’s strictly business-oriented nature, where clarity and precision take leading roles.
Newsweek
The Newsweek logo consists of a bright red horizontal rectangle, setting a tone of seriousness and activity characteristic of the weekly American magazine. The title appears in large white letters, using a confident, traditional serif typeface. The rectangle symbolizes the reliability and consistency of the information provided to readers each week. Its form evokes the pages of a print publication, enhancing its image as a stable source of current news and analysis.
Motul
Motul’s logo is constructed around a rectangular shape colored vivid red, symbolizing energy, speed, and dynamism, which are closely associated with the company’s activities. The lettering consists of large, bold, sans-serif letters that are slightly tilted and closely spaced. The rectangle itself, serving as the foundation of the logo, reflects the stability and durability of the brand’s products, alluding to the reliability of the lubricants manufactured by the company. The red color complements the brand’s technical nature and highlights its close ties to the automotive and motorsport industries.
Eukanuba
Eukanuba’s logo is executed in bright and positive colors, combining a vibrant raspberry color with a contrasting white inscription. Its foundation is a horizontally extended rectangle, whose shape expresses stability and clarity. The brand name is displayed in large letters with a simple, contemporary typeface, ensuring ease of perception and recognition. The rectangular form symbolizes order and stability, emphasizing the company’s clear approach to animal nutrition and healthcare. The chosen shade of pink adds warmth and positivity. The overall brand graphics aim to create a friendly atmosphere and foster trust among the audience.
Factory 25
The Factory 25 logo employs a minimalist style, with the rectangular form as its key element. The rectangle, outlined by a firm, straight black line, symbolizes clear boundaries in the manufacturing process and the company’s precise approach to product creation. Within the frame, capital letters emphasize the industrial nature of the brand. The addition of smaller numerals “25,” placed upward, highlights the uniqueness and distinctive characteristics of the company, setting it apart from competitors.
NATO
Few people have never seen the NATO logo, but not everyone who has seen it recalls its strict rectangular shape. The emblem is divided into two visual sections. The left side, executed in shades of blue, features a recognizable outline of a compass rose indicating the four cardinal directions. The right section has a black background with a mirrored, two-line inscription rendered in elegant white lettering with classic serifs. Using a rectangle in the logo symbolically conveys organization, structure, and discipline, key attributes of the military alliance. The compass rose within the rectangle points to the global nature of the organization and its ability to act swiftly and navigate in various conditions and directions. The mirrored text is a visual metaphor for balance and partnership, fundamental to the organization’s activities.
U-Haul
The rectangle in U-Haul’s logo symbolizes spaciousness and reliability, the brand’s core characteristics in trailer and truck rentals. The rounded edges of the outer frame emphasize the company’s flexibility and friendliness toward customers. The wide orange stripe at the bottom of the logo refers to energy, mobility, and movement associated with the company’s operations. The large, powerful lettering, separated by a distinctive cross, makes the image clear, suggesting strength and safety in transportation provided by the company.
Super 8
The vibrant rectangle of the Super 8 logo is filled with dynamism and warmth. The yellow color of the banner is associated with optimism, energy, and hospitality, typical of the hotel brand. A thin black frame completes the image. The large word “Super,” written in smooth, gentle cursive lines, creates an atmosphere of openness and warmth. The massive red number “8,” enhanced by subtle shading, symbolizes infinity and the consistent quality with which the motel chain identifies itself. The bright color and rectangular shape convey the reliability and comfort travelers expect from Super 8 by Wyndham.
National Geographic
The National Geographic logo is memorable for the expressiveness of its geometry, the yellow rectangle next to the brand name creates an image of open space or frame boundaries through which audiences view the world. The figure is a symbolic window into a world of exploration, adventure, and discovery, communicating the brand’s global reputation through documentaries, magazines, and expeditions. The yellow rectangle is associated with sunlight’s warmth, the energy of discovery, and positivity. Its strict lines and proportions emphasize the company’s clarity and professionalism. The adjacent lettering, executed in concise black type, allows attention to remain focused on the essential visual storytelling the brand has provided for more than a century. The geometric rectangle of the logo graphically reflects National Geographic’s exploratory activities, simultaneously representing a photographic frame and a doorway into unexplored territories, inviting viewers to discover the world more closely.
Dick’s Sporting Goods
The Dick’s Sporting Goods logo is based on a horizontal rectangle painted in shades of green, symbolizing freshness and energy characteristic of the sports industry. The store’s name is written in large capital letters with dimensional edges, highlighting the company’s athletic character. An interesting detail of the logo is the stylized depiction of a ball, combining elements of football, basketball, and baseball, visually replacing the apostrophe in the word “DICK’S.” The rectangle’s strict lines reflect organization and the extensive range of products, from sports equipment to clothing and footwear for an active lifestyle.
Vilebrequin
The rectangular outline of the Vilebrequin logo resembles a classic frame associated with tradition and elegance. The double line inside the contour creates an additional depth effect, giving the image a volumetric and solid appearance. The inscription is smoothly curved, imitating the silhouette of an ocean wave, symbolically reflecting the brand’s origin on the French coast and its connection to resort style. The geometric nature and gentle arching of the letters add dynamism and softness to the design, matching the brand’s character, which is known for its premium beachwear and accessories.
IKEA
The IKEA logo presents a harmonious combination of a strict rectangular shape and the soft lines of an oval. The blue rectangle serves as a sturdy foundation for the composition, resembling the stable construction of furniture modules and storage systems for which the brand is known. The yellow oval within the rectangle softens its rigidity, making the logo warmer and friendlier. The large letters of the brand name, painted in the same shade of blue, appear confident and reliable. The colors correspond with the national colors of Sweden, where the brand originated, emphasizing its roots and traditions. The rectangle’s shape visually represents the company’s core idea of clarity, functionality, and modularity inherent in the brand’s furniture’s construction and design. The clear lines of the logo express confidence in the durability and convenience of the products, while the oval element slightly softens the strict style, hinting at comfort and home coziness.
Plains GP Holdings
The Plains GP Holdings logo is built upon rectangular shapes, expressing the reliability and stability of the company in the energy sector. The left side of the logo features a square with a blue frame that contains a technical pipeline element, referencing the company’s core activity, and is accompanied by red and blue lines. To the right is an elongated, dark blue rectangle featuring the company name written in an elegant serif font on two lines, separated by a thin white line. The rectangular image and strict geometry emphasize the engineering precision, responsibility, and solidity intrinsic to the company’s operations.
Circle K
The Circle K logo is built on the contrast of shapes and colors. Although the brand name is associated with a circle, its visual identity is fundamentally rectangular. A horizontally oriented red rectangle supports the brand name, displayed in large, white, sans-serif letters. The rectangular shape symbolically reflects the stability and reliability of the store and gas station chain. A white circle containing a red “K” letter, placed to the right, serves as the corporate emblem and gently complements the logo’s strict lines. A thin orange stripe beneath the red rectangle adds a sense of dynamism, emphasizing daily activity associated with gas station stops and company store visits.
Panavision
The Panavision logo exemplifies the cinematic world’s visual representation through the strict geometry of a rectangle. Thin lines form multiple rectangular frames, creating the perspective of a movie frame or a camera lens. They add depth and a sense of space inherent in cinematic perception. Centrally placed, a dynamic, forward-leaning inscription highlights the brand’s connection to advanced filming technology and an innovative approach to filmmaking. The brand is known for manufacturing professional filmmaking equipment, including legendary wide-format lenses that are iconic in numerous famous films. Using a black-and-white palette further enhances the atmosphere of professionalism and technical precision.
Edward Jones
The Edward Jones logo is built upon simplicity and classic graphic solutions. A deep-yellow rectangle serves as the background, setting the tone for the entire composition. Its shape embodies confidence and solidity qualities inherent in the investment and financial sectors in which the company operates. The name is presented in two contrasting typefaces, combining a traditional serif style for the first part and a more modern sans-serif for the second. This combination of fonts conveys the company’s connection to tradition and its orientation toward current financial approaches and methods. The logo’s color scheme adds friendliness and openness to the formal atmosphere of the financial world.
Maybank
The Maybank logo relies on a bright yellow rectangle, creating an image of reliability and stability suitable for a major bank with an international reputation. Within this space is a black emblem featuring a tiger, symbolizing strength, power, and leadership in Asian culture, directly highlighting the bank’s Malaysian origins. The straight boundaries of the rectangle communicate strict order and stability, qualities valued by the bank’s clients. The inscription to the right uses a contemporary typeface, harmoniously combining gentle curves with clear geometry, which enhances the bank’s perception as a dynamic organization confidently operating in the financial market.
Avatr
The Avatr brand logo features a distinctively futuristic aesthetic based on strict geometric lines and an abstract style. The central figure is a vertical rectangle formed by black outlines that contains lines converging toward a single central point, creating four distinct triangles. The symbolism of the rectangle is associated with stability, technology, and innovation, reflecting the company’s technological profile, which is focused on creating future electric vehicles. The clear intersections of lines and graphic rigor of the figure indicate high standards and a systematic approach to developing new automotive solutions. The brand name is located beneath the geometric symbol and is presented in a typeface emphasizing innovation. The letters have unconventional contours and interrupted lines, echoing the logo’s overall style.
Marvel Comics
The Marvel logo is built around a vivid red rectangle, tightly filled with bold white letters, underscoring the strength and energy of the brand’s image. The red rectangle references comic panels, within which epic stories and superhero adventures unfold. The strict boundaries of the geometric shape visually mark the limits of the fantastic world in the studio’s comics, movies, and series. The white inscription in large capital letters intensifies the effect of dynamism and power, reminding the reader of the epic stories and heroic characters created by the company, including Spider-Man, Iron Man, Hulk, and many other famous heroes.
Miele
The Miele logo is based upon a substantial burgundy rectangle, whose image conveys reliability and the premium character of the appliances manufactured by the brand. Inside, the company’s name appears in a strong, solid typeface with distinctive serifs and compact geometry. An interesting accent is the small white rectangle positioned diagonally above the letter “i.” The company’s product range of premium home appliances, including washing machines, vacuum cleaners, refrigerators, and ovens, is distinguished by strict shapes and precise design. The burgundy rectangle conveys the company’s stability and prestigious status, reflecting its approach to the quality and durability of its products.
The Sun
The logo of the British daily newspaper The Sun is set upon a horizontal red rectangle symbolizing energy, intensity, and the vividness of news. The title is written in an expressive italicized typeface with smooth letter contours, creating a feeling of dynamism and rapid information delivery. Using a rectangle clearly outlined on all sides resonates effectively with the image of a newspaper page, associating the brand with the printed format and information received daily by millions of readers.
Lenovo
Lenovo’s logo is based on a solid red rectangle, which is associated with reliability, energy, and the brand’s technological rigor. Inside, it is a white inscription executed in a soft sans-serif typeface, with smooth letter lines contrasting against the rigid form of the base. The red rectangle can be interpreted as symbolizing a digital window into the world of innovation, for which the electronics and computer equipment manufacturer is renowned, particularly through its laptops, smartphones, and tablets, which are popular in many countries. The symmetrical rectangular form of the logo emphasizes the company’s solidity and stability, while the rounded lines of the letters create an image of friendliness.
Craftsman
The foundation of Craftsman’s emblem is an elongated horizontal rectangle in a saturated red color, surrounded by a thick black border. This geometric shape symbolizes the company’s tools’ stability, precision, and reliability. The inscription inside is executed in bold white font, which resembles tool shapes. Slightly slanted and stylized letters reflect the practical purpose of the products, evoking associations with industrial strength and technical competence.
Advance Auto Parts
The Advance Auto Parts emblem is built upon the dynamics of speed and confidence. A vivid, saturated red rectangle is a powerful base for the large yellow inscription, whose font is slightly tilted forward, hinting at the brand’s connection to the automotive field. Completing the design is a classic black and white checkered flag, conveying the atmosphere of car racing and competition, closely associated with the auto parts and vehicle service industries. The rectangular shape symbolizes the stability and reliability of the brand, while its proportions create a sense of dependability and order.
London Drugs
The London Drugs logo features the strict geometry of a double rectangle, conveying an atmosphere of order and confidence suitable for a pharmacy and convenience store chain. The inner boundaries of the rectangle form a thin white frame, visually enhancing perceptions of reliability and neatness. The chosen blue color is associated with medicine, cleanliness, and professionalism, reflecting the company’s profile, offering a wide range of medicines, cosmetics, and household items. Large, confident white letters reinforce this symbolism. The rectangular shape in the London Drugs logo resembles signage or medical product packaging labels, supporting the brand’s perception as a trusted supplier of essential goods. The brand is well-known in Canada for the accessibility and convenience of its stores, which offer a range of medications and household items.
BT21
The BT21 graphic emblem is built around a black rectangle, serving as an expressive platform for the contrasting inscription. The rectangle is perceived as a fundamental shape that creates a sturdy foundation and background for the brand name, uniting multimedia ideas and contemporary pop culture. White symbols executed in large, confident type signify clarity and the youthful nature of the brand. The geometry of the logo is associated with digital environments and gadget screens, reflecting BT21’s focus on engaging its audience actively through mobile apps, digital stickers, and social media.
NHS
The United Kingdom’s National Health Service (NHS) logo is built around a simple and clear blue rectangle. The image simultaneously conveys stability, calmness, and trust, making it an appropriate symbol for a nationally significant healthcare institution. Large, bold, italicized white letters in a sans-serif typeface are slightly tilted to the right. The visual style reflects forward motion and the dynamic advancement of medical technologies and services. The rectangular shape of the NHS logo symbolizes the solid foundation and reliability essential to an organization responsible for the health and well-being of the UK population.
Boston University
The Boston University logo is executed in a strict academic style consistent with the institution’s globally respected status. A deep-red rectangle forms the base of the composition, reflecting the university’s traditions and stability, linking it to the energy and passion for knowledge typical of an educational institution. Within the red space is a white inscription executed in a classic serif typeface, emphasizing the institution’s authority and solidity. The text is divided into two lines, harmoniously occupying the central area of the shape. An inner thin white frame adds a sense of neatness and order, strengthening associations with the academic environment. The rectangular form highlights the university’s foundational nature and long-standing history, symbolically expressing reliability and respect for higher education traditions.
Supreme
The Supreme logo is recognizable by its bright red rectangle containing a slightly italicized white inscription. The company’s red rectangle symbolizes street culture, youthful protest, and boldness. The straight lines of the geometric shape highlight the brand’s dynamism and confidence, while the slightly slanted letters add a sense of mild provocation. Supreme is a symbol of street fashion linked to skateboarding and New York underground culture. The rectangular logo has become the brand’s trademark, appearing on clothing, accessories, and even unusual items such as bricks or fire extinguishers, transforming them into collectible objects.
CNews
The logo of French news channel CNews is built around two rectangular blocks. The left rectangle is black with a bold white “C” letter. The right block, bright red with the word “NEWS” in large white letters, appears energetic and confident. The rectangle evokes the image of a television screen or news ticker, indicating the brand’s direct connection to news broadcasting. The color palette of black, red, and white emphasizes the immediacy of information delivery, emotional intensity, and the dynamic nature of the news channel, which covers events in France and around the world in real-time.
HKS
The HKS logo centers on the image of three rectangles arranged in sequence, resembling links in a single chain. Each rectangle is a separate frame for the letters H, K, and S, forming a unified composition. The structure visually suggests technical precision and reliability, qualities associated with the Japanese automotive component brand recognized worldwide. The rectangular shapes symbolize stability, strength, and reliability, qualities the brand communicates through its products. Each rectangular segment appears like an individual technical block, a component within a complex mechanism. Simple geometric forms and a strict sans-serif font reinforce perceptions of technological sophistication and the engineering approach typical of the company, which manufactures components for engine tuning, exhaust systems, and suspensions.
Nintendo
The Nintendo logo is constructed on a horizontal rectangle of intense red color, reflecting the energy and passion of the gaming industry. Within the shape is a rounded frame with smooth corners, surrounding the company name, which is executed in white with a soft typeface. Due to the rounded corners of the inner contour, the logo’s geometry visually resembles a game controller or a console button, an association fitting for a company that produces popular gaming consoles and games. Nintendo is known for creating an entire video game culture, giving the world characters like Mario and Donkey Kong, iconic symbols for generations of gamers. The logo’s rectangle represents a symbolic screen, where captivating gaming plots and virtual adventures unfold.
Erste Bank
The Erste Bank logo features a bright blue rectangle with gently rounded corners. The rectangle’s soft corners set a light tone conducive to interaction, reflecting the bank’s client-oriented approach. The white lettering inside, displayed in a large, modern typeface, expresses the financial institution’s reliability. An important additional element is the bank’s symbol, a stylized letter “S” with a dot on top resembling a human figure, associated with the personalized attention given to each client. The use of blue reinforces associations with security and financial stability.
VH1
The VH1 logo is built on the contrast and clarity of rectangular shapes. The massive geometry of the letters appears monolithic and stable, with the letter “H” acting as the dominant visual accent. Its central horizontal bar extends toward the numeral “1,” visually linking the elements and emphasizing the unity and coherence of the channel’s image. The channel has always targeted a youthful and energetic audience, and the rectangular shape of the logo effectively conveys simplicity and directness of communication, aligned with the brand’s musical and entertainment content.
5sos
The 5 Seconds of Summer logo is designed around the powerful image of a rectangle containing the group’s name, “5SOS.” The rectangle is executed in black with rounded edges, creating a softened yet confident geometry. The band’s name appears in bold yellow letters, accented by a diagonally placed drumstick intersecting the letter “O.” The rectangle in the logo symbolizes the strength and confidence inherent to the band’s style, while rounded edges soften the strict shape, communicating friendliness and openness. The drumstick serves as a reminder of the band’s rock orientation and live performances.
Viega
The Viega logo is structured around the contrast and harmonious balance. The upper section features a saturated black rectangle, on which the company name appears prominently in lowercase yellow letters. The lower yellow rectangle remains empty, serving as a visual foundation for the upper section. The rectangle in the logo emphasizes the technical reliability and stability of the brand, which specializes in manufacturing engineering systems and plumbing solutions.
Royal Caribbean
The Royal Caribbean logo comprises rectangles that convey the brand’s stability and maritime travel ideas. On the left is a square of deep blue, containing a graphic representation of an anchor styled as a crown, uniting the symbolism of authority and navigation. To the right of the square are two horizontal rectangles: the upper one is in a lighter blue shade with the elegant white inscription “Royal Caribbean,” and the lower one, in yellow, contains the word “International.” The rectangular structure of the logo resembles the side of a cruise liner, visually referencing the company’s primary activity, organizing sea voyages worldwide.
Hilti
The Hilti logo is based on a strong horizontal red rectangle that contains the brand name in large white letters, executed in a rigid geometric style. The rectangular form emphasizes reliability and stability, aligning directly with the product’s area of application: professional construction tools and fastening systems. The rectangle in the logo is associated visually with a construction block or fastening element, hinting at the foundational nature of the company’s products. Massive, tightly adjoining letters create a visual effect of unity and strength, reflecting the character of products designed to withstand heavy loads and extreme conditions.
Mustek
The Mustek logo is created as a horizontal rectangle divided geometrically into two zones. The left is a green square containing a large white letter “M,” while the right is a white area featuring the brand name in a contemporary, minimalist gray font. The green color on the logo’s left side highlights the company’s connection to technology and innovation, while the white letter “M,” slightly tilted, adds a sense of dynamism and progress. The right side of the composition, enclosed in a thin green outline, balances the overall structure, expressing restraint and reliability.
IBM
The IBM logo is designed as a strict horizontal rectangle containing the company’s iconic abbreviation in a simple, bold serif typeface. The clear edges of the rectangle create an image of a solid foundation upon which the brand’s reputation is built. Known for computers, computational systems, and innovations in information technology. The abbreviation is presented evenly and solidly, reflecting the company’s corporate style, seriousness, and technological competence. By releasing some of the first mass-produced computers, IBM made history and became a global leader in artificial intelligence and big data processing. Visually, the logo is associated with punch cards and tabulators, early information-processing devices that the company dealt with long before modern computers appeared. The rectangle in the logo serves as a metaphor for the order and logic of the digital world, a foundation that the company actively helped shape over the decades.
Conclusion
The rectangle in logos is a versatile graphic shape that conveys precision, order, and stability. Due to its geometry, it creates a sense of protected space with clearly defined boundaries and rules. For this reason, many brands choose the rectangle, filling it with unique meanings, whether tradition and rigor or boldness and modernity. By using this form, companies communicate to their audience a sense of reliability and confidence in their product or service. The rectangle has become a symbol for brands representing certainty and transparency, qualities valued in all eras, and enabling maximum brand recognition.